Dutch toy supplier Spectron adopts the Icecat Toy Data Model. Spectron represents various toy brands such as SILVERLIT, TOMY, LAMAZE, EXOST, IMC TOYS, MAKE IT REAL, GEAR2PLAY, and XQ TOYS.
The Toy Data Model, initiated by Icecat, bol.com, and FUN, developed within four years into a worldwide standard. The use of this model sharply increases: new retailers connect and more toy brands are monitored in the Icecat Toy Brands Monitor. The recent acquisition of the French toy and entertainment company Cedemo by Icecat further reinforces this.
“Spectron experiences healthy growth, with professionalization and automation being an important part. Providing and keeping our product information up-to-date with our partners is important dor us. The Icecat solution and its extensive retailer network ensure efficiency. But, also improves our online visibility with our partners. Therefore we publish our branded data in Icecat”, says John Boeyen, Managing Director of Spectron The Toy Company.
For more info about the Icecat Toys Data Model, please, contact your account manager, or contact us online.
This brand editor manual is a quick guide for a Brand Owner’s product manager or…
Icecat is happy to announce its participation in the upcoming Distoy London 2024 edition. The…
Rood met Witte Stippen, a social media channel that plays, tests, reviews games, and creates…
The revenues of Icecat N.V. (ISIN: NL0012751226) have increased by 11% over the first three…
Specialty coffee company Wakuli has raised EUR 5.2 million in a Series A round. The…
During the March and April sprints, our primary emphasis was on advancing our ongoing project:…