Cooler Master offers free, rich product content

Avatar for Laura van der Blom
FireShot Screen Capture #010 - 'Product data-sheet Cooler Master NotePal Erg_' - uk_icecat_biz_en_p_cooler-master_r9-nbs-e32k-gp_notebook-cooling-pad

Cooler Master is now providing its Benelux and Nordics channel partners with free standardized product information including some rich media. Via Open Icecat, Cooler Master’s channel partners can get the newest product information automatically in their webshops, PIMs or ERPs.

“Cooperating with Icecat was for Cooler Master a natural step, as almost all our main channel partners use Icecat as their content provider. Icecat has a proven track record in offering cost-effective product information to the channel”, says Ally Chiang Region Manager Benelux & Nordics at Cooler Master.

See an example of a Cooler Master datasheet below:

Cooler Master is a global computer components company with a more than 20 year track record in releasing innovative products that truly advance the industry. Cooler Master is committed to bringing its customers and fans the utmost in choice and control.

Read more about Icecat’s newest partnership here.

Improve conversion by adding expert reviews and product videos

Nowadays, the consumer is on the lookout for additional information before making a purchase decision. And how can a customer be sure that he or she is making the right choice? Expert reviews and videos are effective tools, as they are seen as one of the key influencers of buyer decisions.

Cooler master is one of the brands whose product data-sheets have experts reviews and product videos available for users to include in their webshops.

FireShot Screen Capture #009 - 'Review Cooler Master NotePal ErgoStand 3 - Notebook Cooler_Stand - page 1 of 3' - www_testseek_co_uk_computers_noteboo

“As most ecommerce sites, still only feature basic product data, it’s smart to start piloting with rich media”, according to Icecat CSO Erik Snijders, “to learn how that influences shopper conversion, and what’s the best way to integrate such materials in an ecommerce website. We provide already big databases with reviews (Testseek) and  product videos and see a growing demand.”

Leave a Reply

Your email address will not be published. Required fields are marked *

 November 3, 2019

Manual for Icecat URL: Integrating Links to Product Data Sheets and Images

Version: 1.21, August 28, 2019. The purpose of this post is to explain the Icecat URL method to get...
 October 4, 2018

Manual for Icecat Live: Real-Time Product Data in Your App

Icecat Live is a (free) service that enables you to insert real-time product content from some hundr...
 June 1, 2018

Manual for the Icecat CSV Interface

This document describes the CSV (Comma-Separated Values) variant of Icecat's Open Catalog Interface...
 September 28, 2016

Iceclog: Content Log and Playground for New Ideas like a Free Vendor Central and Social Media Functions

“Iceclog” (Icecat content log) is the Icecat blog, where you will find...
 June 26, 2019

Manual for Open Icecat JSON Product Requests

JSON (JavaScript Object Notation) is an increasingly popular means of transferring to data, compa...
 September 17, 2018
icecat addons

Icecat Add-ons including Magento, PrestaShop, Oracle, SAP Hybris, Google Shopping. NEW: Shopify

Icecat has a huge list of integration partners, that make it easy for clien...
 May 1, 2020

Manual for your Personalized Interface File and Catalog from Icecat

Via the Icecat website and login area, a user can generate personalized or customized CSV or Excel f...
 October 5, 2016

Iceclog Editor Guidelines: Writing Compelling Posts

The Iceclog Editor Guidelines are a quick guide for contributors to the Iceclog blog or "cl...
 August 17, 2016