E-commerce refers to a shopping experience via a website or dedicated branded app. Alternatively, Social Commerce (or S-commerce) is the process of selling products through social media. In short, it allows customers to make their purchases from their social media environments…
Product content is all the information provided by retailers or brands to describe and promote their offerings. It includes product names, images, videos, weights and dimensions, prices, instructions for use, and reviews. The more comprehensive and relevant the product information is, the more…
The demand for product content is expanding rapidly. In 2021, HP is again number one as a brand in terms of product data-sheet (PDS) downloads by the e-commerce channel. Icecat serviced over 1.3 billion PDS requests for HP datasheets, i.e.,…
