For the first time, Icecat will be exhibiting at the SpielwarenMesse 2023 from the 1st to the 3rd of February. The SpielwarenMesse is the most extensive toy exhibition in the world in Nuremberg, Germany. The exhibition is 100% dedicated to toys and has, for the first time, a dedicated hall for service providers in hall 7. Icecat already has a strong presence in the toys category, as accurate and timely product content is crucial here.
Icecat will showcase a demo of its toy content solutions at booth A-68 in Hall. For visitors that subscribe and leave their contact details, brands can win by creating up to 50 Product Stories, and retailers can win a free year of Full Icecat.
With the free creation of 50 Product Stories, brands can improve conversion rates and visitor engagement on retailers’ product pages. Product Stories follow a brand’s look and feel and present its content in a consistent way across the whole channel. Retailers can quickly implement the enhanced content with just a few lines of JavaScript. A recent A/B test with a big toy retailer showcased that conversion can go up 30% while using Product Stories.
In the Icecat catalog, product content of more than 100+ toy brands is free. Next to Free Open Icecat, Full Icecat gives complete brand and content coverage of your portfolio in 70+ languages, including non-sponsoring brands. Furthermore, Full Icecat lowers the costs of content information, optimizes the quality of product content, and increases visitors’ conversion rate and shopping experience.
Read further: Icecat, Full Icecat, product stories, toys
Chief Business Development Officer - Initiator of the Icecat toys data model together with the toy industry
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