BOTI has partnered with Icecat to introduce exciting new experiences to their product pages through rich content. The global toy company has added Product Stories to the Icecat catalog and is now encouraging all of their resellers to download these engaging content pages and integrate them into their platforms.
BOTI, a great toy manufacturer and supplier, is renowned for its global commitment to developing and distributing innovative and entertaining toys for children. With a focus on creativity and quality, BOTI’s toys are designed to provide joy and learning opportunities for kids of all ages. The company’s global presence and dedication to excellence have established it as a key player in the toy industry, delivering unique and engaging products to markets worldwide.
BOTI (Big On Toy Innovation) is a Hong Kong-based toy company founded in 2012, with showrooms and offices in Los Angeles, USA, and Apeldoorn, The Netherlands, that specializes in the development and global distribution of innovative and entertaining toys for children. BOTI develops and markets its own products. Additionally, they collaborate with leading entertainment licensors, toy manufacturers, and inventors to bring a diverse range of popular brands to market, including Doctor Squish, Aphmau, Rainbow Friends, K’nex, TMNT, and The New Empire.
For BOTI’s resellers, integrating Icecat Product Stories into their product pages offers a unique opportunity to significantly enhance the customer shopping experience. Here’s why this partnership with Icecat is a game-changer for retailers:
In today’s competitive retail environment, standing out is key. With rich imagery, videos, and interactive features, resellers can present BOTI’s toys in a way that grabs attention and keeps customers engaged. Whether it’s showing off the latest Doctor Squish Glow in the Dark or a Rainbow Friends collectible, these visuals provide a dynamic showcase that encourages customers to explore further.
Product Stories go beyond basic descriptions by offering comprehensive, easy-to-digest product details. These rich multimedia content pages include everything from key product features to educational benefits, helping customers make well-informed purchasing decisions. This transparency builds trust and confidence in BOTI’s products, which is crucial for driving conversions and repeat purchases.
Icecat Product Stories are SEO-friendly, which means resellers can significantly improve the visibility of their product pages. By incorporating these stories, BOTI’s resellers can increase their chances of ranking higher on search engine results pages, driving more organic traffic and potential customers to their online stores. Better visibility means more opportunities for sales and growth.
The more engaging and informative a product page is, the more likely customers are to make a purchase. Icecat Product Stories guide shoppers through the buying process with immersive content, resulting in increased conversion rates. By integrating these stories, resellers can expect more sales and a better bottom line.
One key benefit of Icecat’s Product Stories is their easy integration into existing e-commerce platforms. Resellers can embed these engaging stories with just a few lines of Icecat LIVE code without extensive technical expertise. Icecat LIVE is a free, complimentary service that empowers you to embed real-time product content using minimal JavaScript coding.
Additionally, a detailed integration manual is available to guide you through implementing Icecat LIVE. The enriched content categorized as “Product Stories” can also be located in Icecat’s data exports.
Do you have any questions or require additional information about integrating BOTI’s content through Icecat? Our team is available to assist you. For more detailed insights, please visit our website or feel free to contact our team directly.
Read further: Icecat, Partners, BOTI, ecommerce, Open Icecat, product stories, toys
Chief Business Development Officer - Initiator of the Icecat toys data model together with the toy industry
