In April, Icecat finalized the acquisition of Cedemo – an e-commerce player in the niche of toys, video games, board games, licensed products and accessories. To be able to exchange Cedemo’s data within the Icecat ecosystem, the taxonomies need to be harmonized. Following the acquisition, the process of taxonomy integration, alignment and improvement started shortly. It, however, brought some challenges to both the taxonomy teams of Cedemo and Icecat, as each data model stands on a different classification foundation. Icecat’s taxonomy is brand- and buyer-centric, whereas Cedemo’s is retailer-centric. So, quite a challenge!
It presents a great opportunity for us to improve, extend and bring to the next level our Toys & Games taxonomy. Specifically, because Cedemo’s taxonomy matrix:
Generally, it means that all the data, required by a whole supply chain, is now stored and maintained in a single place. Such approach makes information clear, easily accessible and flexible.
All-in-all, the integration is successful, and we can now introduce the Toys and Games Data Model Version 3. It is more comprehensive, more adjusted to retailer needs, and more convenient for brands (via Icecat Vendor Central). Icecat, de facto, now guards a ‘toys & games classification standard’ which includes GPC (GS1 product classification), NPD and retailer’s classification formats, and is and will be in a common use by major market players all over the world.
Read further: News, Stats, cedemo, toys industry
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