Toy Industry up-to-play with Content Standard (Register for the Event on Sept 7, Utrecht)

Avatar for Laura van der Blom
Lego toys

To inform the toy industry, brands and channel partners, about the new global data standard for Toys products and the importance of better product information,, FUN, Wehkamp, Carrefour, Toychamp, BrandUnit, Oku Business Partners, Van der Meulen, Beeusaert and Icecat are inviting toy brands and channel partners for an event on September 7, 2017 (14.30) in CitySense Utrecht. If you wish to participate, please don’t hesitate to register below.

Global Toy Data Model

Proper and complete product information for toys is essential for customers, driving their purchase decisions. For this reason, and the Belgian toy retailer “FUN” developed, last year, together with global content syndicator Icecat, a content standard for toy brands, the Toy Data Model. This standard has been already adopted by major industry partners, both in the Benelux countries. In collaboration with Icecat, it has been optimized further to fit the global e-commerce market. (NL: see emerce Speelgoedbranche werkt samen voor betere productcontent)

Marco de Vries, Senior Manager Content Solutions at, says: “The standardized delivery of toy product information through Icecat, delivers a lot of efficiency. Customizing product information, cost a lot of time to both supplier and retailer. By providing standardized product information through the Icecat platform, we can quickly display products optimally online, also we can easily make changes and update the information. I look forward to telling our toy suppliers on September 7 about the usefulness and importance of it, so that we can develop a better toy store for consumers together. “

Berend Sikkenga, Director of E-Commerce & Grocery at LEGO, says: “Shoppers value content and experience and reward it with higher conversion. Scalable and flexible solutions like Icecat make it easy for us to offer the wide range of LEGO content through the webshops of our retail partners. “

Almost all brands and retailers in the toy industry recognize the need of offering standardized product information and have started to adopt the new toy data standard. “It’s important that product information is accurate and up-to-play. The adoption of the Toy Data Model, enables you to have quality product information both as brand and as retailer. This not only saves time and money in the supply chain, but also helps consumers to make well-informed purchase decisions” states René Rozendal, Business Development Manager at Icecat. “We expect that after the event, more industry partners will be up-to-play with the Toy Data Model”.

Leave a Reply

Your email address will not be published. Required fields are marked *

Icecat xml

Open Catalog Interface (OCI): Manual for Open Icecat XML and Full Icecat XML

This document describes the Icecat XML method of Icecat's Open Catalog Inte...
 November 3, 2019

Manual for Icecat Live: Real-Time Product Data in Your App

Icecat Live is a (free) service that enables you to insert real-time produc...
 June 10, 2022
Manual for Icecat CSV Interface

Manual for Icecat CSV Interface

This document describes the manual for Icecat CSV interface (Comma-Separate...
 September 28, 2016
 October 4, 2018

How to Create a Button that Opens Video in a Modal Window

Recently, our Icecat Live JavaScript interface was updated with two new fun...
 November 3, 2021
Addons plugins

Icecat Add-Ons Overview. NEW: Red Technology

Icecat has a huge list of integration partners, making it easy for clients ...
 October 27, 2023

Manual for Open Icecat JSON Product Requests

JSON (JavaScript Object Notation) is an increasingly popular means of trans...
 September 17, 2018
 January 20, 2020
New Standard video thumbnail

Autheos video acquisition completed

July 21, Icecat and Autheos jointly a...
 September 7, 2021

Manual Personalized Interface File and Catalog from Icecat

With Icecat, you can generate personalized or customized CSV or Excel files...
 May 3, 2022