The Red Balloon Toy Store Uses Icecat Toys Data Model

The Red Balloon Toy Store Uses Icecat

ASTRA member The Red Balloon Toy Store with six physical stores in the United States adopts the Icecat Toys Data Model. The Red Balloon Toy Store uses Icecat product content for its e-commerce activities. It is the second US toy retail chain that adopts this toy data standard.

The Toy Data Model has developed in the past four years into a global market standard. The use is growing every day. New retailers connect, and more toy brands conform to it to make their product content available in the Icecat Toys Catalog.

The Red Balloon Toy Store, as a Full Icecat subscriber, has access to the Free Vendor Central Program and asks all its vendors to register. To start entering and enrich their product information immediately. Or also to join the premium services of (Open) Icecat with unlimited syndication to all their channel partners. We help brands to be more effective, promote, and position their products in The Red Balloon Toy Store Webshop and elsewhere. Furthermore, we help to improve coverage and completeness of product content and reduce the time-to-market for new products.

Benefits of Free Vendor Central

After sign up, brand editors can immediately start improving their product information as is made available to The Red Balloon and other toy stores. For example product titles, descriptions, specs, images, and product videos.  Furthermore, the entered product information goes straight into the Icecat catalog and is ready to go live in minutes. Additionally, brand editors get real-time notifications and Icecat can push content to the live site directly. Finally, Vendor Central is free to use. In case that support is needed, there are some service levels available that utilize the editorial team.

For more information, contact Icecat online or register for Free Vendor Central. See also the tutorial How to Register Online for Free Vendor Central.

Account Manager Toys and Games at Icecat - Helping brands and resellers with optimize their product content for ecommerce

Leave a Reply

Your email address will not be published. Required fields are marked *

Icecat xml

Open Catalog Interface (OCI): Manual for Open Icecat XML and Full Icecat XML

This document describes the Icecat XML method of Icecat's Open Catalog Inte...
 November 3, 2019
manual thumbnail3

Manual for Icecat Live: Real-Time Product Data in Your App

Icecat Live is a (free) service that enables you to insert real-time produc...
 June 10, 2022
Icecat CSV Interface

Manual for Icecat CSV Interface

This document describes the manual for Icecat CSV interface (Comma-Separate...
 September 28, 2016
 October 4, 2018

How to Create a Button that Opens Video in a Modal Window

Recently, our Icecat Live JavaScript interface was updated with two new fun...
 November 3, 2021
Addons plugins

Icecat Add-Ons Overview. NEW: Red Technology

Icecat has a huge list of integration partners, making it easy for clients ...
 October 27, 2023
manual thumbnail

Manual for Open Icecat JSON Product Requests

JSON (JavaScript Object Notation) is an increasingly popular means of trans...
 September 17, 2018
 January 20, 2020
New Standard video thumbnail

Autheos video acquisition completed

July 21, Icecat and Autheos jointly a...
 September 7, 2021
Personalized Interface File and Catalog from Icecat

Manual Personalized Interface File and Catalog from Icecat

With Icecat, you can generate personalized or customized CSV or Excel files...
 May 3, 2022