Smyths Toys, Europe’s leading toy specialist, is now live with Icecat Product Stories in all its markets, including the UK, NL, DE, FR, AU, and SW. By integrating Icecat’s enriched content, Smyths has transformed its product pages, creating a more interactive and engaging shopping journey for its customers.
At the heart of this enhancement are Icecat’s Enhanced Product Stories. Dynamic below-the-fold content pages designed to boost brand visibility and increase conversion rates. Furthermore, these content features offer a rich mix of multimedia, including image galleries, videos, 360° product views, interactive hotspots, 3D and AR objects, user-generated content, feature logos, and much more. The aim is to provide shoppers with a more immersive and informative experience, effectively replicating the engagement customers typically experience when interacting with products in physical stores.
Icecat is a global leader in product content syndication, supporting over 40,000 e-commerce businesses worldwide. By helping brands, manufacturers, distributors, and retailers deliver consistent and compelling product information across multiple channels. Additionally, Icecat empowers organizations to create seamless omnichannel experiences that convert browsers into buyers.
Smyths Toys’ collaboration with Icecat highlights the significance of enriched content in today’s competitive digital marketplace. With Icecat Product Stories now live across Europe, this partnership positions Smyths Toys to stand out. Consequently, delivering a unique shopping experience for its customers.
Companies interested in working with Icecat and making Enhanced Product Stories available on Smyths can easily create them in the Icecat Studio. For more information about the process, please reach out to René Rozendal at rene.rozendal@icecat.com.
Read further: Icecat, Partners, ecommerce, enhanced product stories, partnership, toys
Chief Business Development Officer - Initiator of the Icecat toys data model together with the toy industry
