Is your brand in need of a social media audit? The foundations of modern social media strategy need to be data and objectives. The impact of social media shouldn't be unclear, and accountability is essential. Building a modern social media…
Social media has become an integral part of every marketer's toolkit. However, achieving success on social media requires more than just luck. It requires a well-thought-out strategy and a commitment to improve and evolve continuously. In this article, we will…
In today's rapidly evolving landscape, sustainability has become a cornerstone for major domestic appliance manufacturers. Beyond creating appliances with eco-friendly features, there's a growing emphasis on the complete product life cycle, including the sustainable packaging that accompanies these products. This…
If you are a business owner, you know that conversions are what drives your company, but do you know how you can improve them even more? You must address every phase in the client journey if you want to increase…
Below is an overview of key participants in Icecat's Free Vendor Central Program. In short, Icecat offers a free-of-charge content delivery platform called Free Vendor Central. This product information management (PIM) platform is for the suppliers of the participating retailers…
The math of a great sales is actually quite straightforward. As we built sales teams since 1999, in different phases of specialization, the key sales success metrics can be easily defined. Every now and then, a reality check against such…
Icecat is pleased to confirm its attendance at the forthcoming E-SHOW Madrid between October 30th and 31st in Spain. This premier event offers attendees a comprehensive overview of the latest strategies, tools, and advancements in the digital domain. Icecat aims…
In the enchanting world of e-commerce, one name continues to reign supreme - Barbie. With her timeless charm, Barbie has captured the hearts of generations, and now, the global phenomenon has stepped into the cinematic spotlight with the release of…
In today's competitive market, capturing consumers' attention and converting them to loyal customers requires more than just quality products or a well-designed website. To increase online sales requires strategic steps that not only can boost the conversion rates but also…
Turkey plays an important role in commercial activities as a major trade route with its unique location between Europe and Asia and its connection to the Mediterranean Sea. A short turkey e-commerce overview explains that the country of 85 million…
Icecat has been awarded a Slim Subsidy to enhance our learning culture. Therefore we have been considering integrating a Learning Management System (LMS). As a part of this project, we have looked into five different options and compared them up…
For the first time in the contest’s 92-year history, football's World Cup is taking place in the winter this year. Matches began on 21st November and will last until 18th December, with the final being contested just a week before…
In the past few years, e-commerce has migrated more and more to social media platforms, which allows brands to expand their business and target new audiences with just a few clicks. With worldwide e-commerce growing, it’s only natural to see…
There are multiple reasons to collect online customer feedback. First, it will provide a website owner with helpful information. This can help decide what products to sell, what content to add, or identify what changes need to be made to…
Since the launch of the Icecat blog in September 2015, Iceclog celebrates 4 million visits. More than 50% of these visits were in 2021, which made 2021 a peak year in terms of web visits. In short, visitors will find…
The ranking in Google Search Results is largely determined by the search term’s keywords, the usage of the keywords within a page, and the popularity of a page according to the number (and quality) of links. Since August 2021, Google…
Elkjøp, also known as Elgiganten and Gigantti, is the largest consumer electronics retailer in the Nordics, with 400 store locations and 10,000 employees. Last year, a custom-made data-transformation-and-delivery-platform has been created for Elkjøp's Supplier Article Onboarding program, which vendors feed through Icecat.…
Earlier this month, I have joined the marketing team of Icecat. This is a completely new challenge for me since I have only worked as a marketer for brands so far. In the past, I worked for various brands in…
Omnichannel retailers and webshops that operate internationally achieved a joint cross-border sales turnover of €146 billion in 2020, according to the Top 500 Cross-Border Retail Europe report. The report is a comprehensive compilation of cross-border data from Western European etailers.…
In 2021, the Icecat Group is going to further improve its services and add new functionalities for its users. Below, a concise summary of the planned developments in the Icecat Service Roadmap 2021. Icecat brand dashboard and reporting A critical…