How to Design Your E-commerce Site for More Conversions

Avatar for Vaiva Zdanoviciute
How to design you e-commerce site for more conversions

If you are a business owner, you know that conversions are what drives your company, but do you know how you can improve them even more? You must address every phase in the client journey if you want to increase conversion rates on your e-commerce website. Every component of your e-commerce website, from the landing page to the checkout page, needs to be thoughtfully designed. It’s not always easy to create a user journey that effectively strikes a balance between a pleasurable browsing experience and a clear route to conversion. We’ve compiled a list of best practices to follow on your e-commerce website to help you create a more enjoyable and thoughtful conversion route.

1. Include distinct CTAs

A call-to-action (CTA) that is obvious is necessary to turn website visitors into customers.”Buy Now” or “Add to Basket” buttons that stand out on a website to attract visitors’ attention and encourage them to click are common examples of CTAs for e-commerce websites. Among other strategies, this is usually accomplished through using contrasting colors and distinctive design components. Additionally, the CTA’s wording must be kept brief and sweet, similar to the examples mentioned above. Furthermore, confirm that your call to action is in line with the purpose of the page on which it appears. For instance, the call to action (CTA) on a product page might say “Buy Now,” but the CTA on a content page might say “Read More.”

2. The Feeling of Urgency

Think about establishing a feeling of urgency in your online store. According to a CXL study, conversation rates on an e-commerce site increased by almost 330% when there was a sense of urgency. This can be achieved by modifying the language of your call to action (CTAs). For instance, altering “Shop Here” to “Shop Now” could encourage a visitor to convert.

3. One-step Check Out

Provide every customer with an easy, one-click checkout process. Customers can check out fast and easily while still on the product page by skipping the “add to cart” phase and using a one-click checkout approach. One-click checkout can actually cut the checkout time by 90%. This is significant because it reduces the number of stages needed in a typical checkout procedure, making the process more streamlined and straightforward and decreasing the likelihood of cart abandonment. To increase conversions and decrease cart abandonment, optimize your website’s checkout experience, even if you decide against implementing a one-click checkout.

4. Include a Green SSL Bar

Research has indicated that displaying the green-bar SSL on your website may reduce the number of shopping cart abandonments. The green bar SSL plays a vital part in your website’s security in addition to serving as a visual indicator that your website is reliable and respectable. The visitor’s payment information is encrypted when there is a green bar SSL, making it more difficult for hackers and con artists to steal it. In short, consumers often avoid making purchases from insecure websites, causing you and your business to lose those potential customers.

5. Provide a Variety of Payment Options

Online payments can be made without a credit card in hundreds of ways, such as digital wallets, bank transfers, direct debit, e-invoices, digital currencies (like Bitcoin), and many more. Offering more than a hundred different payment options on your website is not feasible, but it is still crucial that you know who your target customer is and can cater to their needs. Websites with average spending of $50, for instance, could profit more from focusing on credit and debit card payments, whereas sites with much greater product values, like, might want to encourage financing options. Try to provide the top three payment options in your industry; doing so has helped businesses see a 30% rise in conversion rates.

6. Include Company or Product Reviews

Since potential consumers want to hear from other purchasers just like them, reviews are one of the most effective ways to turn any interest in your product into a sale. To prove your credibility, place customer reviews right next to or below your products. Customer recommendations highly influence purchase decisions because consumers trust the opinions of other customers that they can relate to. Give consumers the chance to quickly comment on the quality of your good or service in order to achieve this. One of the first things you see when looking for any product on Amazon is a list of customer reviews, demonstrating how well the company handles customer feedback.

7. Include Thoughtfully Selected Images

In order to increase online conversions, your product or service must have excellent graphics. As they say, “A picture is worth a thousand words”. Make sure all the angles and details of your goods are captured in excellent-quality shots. This promotes trust in the customer regarding the nature of the goods, their quality, and what to anticipate upon delivery. 

However, if your images are grainy, lack depth, and aren’t zoomable, you’ll make your prospective clients anxious and make them question what you’re hiding. Since very few people who visit your website actually read the whole thing from start to finish, your photos have the power to influence how a potential consumer perceives your company and its offerings. If you don’t have the time or ability to provide high-quality pictures, you can always try using Icecat’s service to enrich your products. 

8. Make Your Website Mobile-friendly

Worldwide, mobile traffic makes up about half of all web traffic. This implies that having a mobile-friendly e-commerce website is crucial. Moreover, on mobile devices, having an easy checkout procedure is much more crucial than on desktop computers. Because users are working on a much smaller screen, it is preferable to have fewer distractions. Easy actions such as these can determine whether a customer visits a competitor’s website or makes a conversion on a mobile device.

9. Compose Short and Impactful Product Descriptions

One essential weapon in your e-commerce selling toolbox is the product description. If your product descriptions aren’t compelling enough, you won’t get clicks and sales. Target your ideal customer by concentrating on them and using language in your product descriptions that speak to their needs, aspirations, and difficulties. Customers will feel more secure in deciding to do business with you if you can prove to them that you understand who they are and what they need from you. 

Above all, remembering to keep your product descriptions brief is the most crucial thing to do. Users are unlikely to read anything more than a few lines, as we have stated. If your customer needs to know a lot of information, you could think about breaking it up into simple bullet points, minimizing it behind a “read more” button, or even adding an infographic. Not to sound like a broken record player, but with Icecat, you can rest assured that your descriptions will be made for you effortlessly.

10. Create a Simple but Effective Layout

Developing a logical and simple flow from the homepage to the checkout is one of the most crucial elements in reducing your bounce rate and increasing your conversion rate. According to a study, websites with a clean aesthetic—that is, those with more white space, larger images, and less text—have much greater user engagement rates than those without.


Crafting a successful e-commerce experience is like sculpting a journey that customers find delightful and effortlessly leads them to purchase. Think of it as the art of blending a user-friendly design with clear prompts, a touch of urgency, and a smooth checkout process. It’s not just about visuals; it’s about building trust with features like the green SSL bar and offering diverse payment options. Reviews that relate to actual events and pictures that captivate the viewer’s attention are what make your business thrive. Use these tips, and you’ll see an increase not only in the engagement rate but in conversions as well.

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