Omnichannel retailers and webshops that operate internationally achieved a joint cross-border sales turnover of €146 billion in 2020, according to the Top 500 Cross-Border Retail Europe report. The report is a comprehensive compilation of cross-border data from Western European etailers.
In short, cross-border sales, excluding travel expenses, are up by 35% compared to the previous year to a total of EUR 146 billion. The distribution between sellers from within the EU16 and those outsides is 60% EU16 vs. 40% outside. This means that EU16 sellers including marketplaces are slightly gaining market share.
For the second year in a row, IKEA is first in the Top 500 Cross-Border Retail Europe. Followed by H&M, Pandora, Smyths Toys, LEGO, Nespresso, and Expert. Cos, Swarovski and &Other Stories complete the top 10. It is striking that the top 10 consists only of omnichannel retailers. Whilst e-commerce players like Zalando, Vivino, C&A, Zara, and TomTom dropped out of the top 10.
To clarify, Cross-Border Commerce Europe measures the ranking by four parameters. Firstly, online cross-border sales in Europe. Secondly, SEO indicators. Next, the number of supported export countries. Finally, the number and percentage of cross-border visitors.
The coronavirus influenced the huge increase of 24% in revenue a lot. Retailers turned to online shopping due to lockdowns. And boosting the expansion of cross-border e-commerce through online stores. Especially products in the category of fashion and toys were hot to buy online.
For years, the e-commerce playbook was fairly straightforward: list your products on Amazon, leverage FBA,…
When I was about ten years old, my late father, a psychologist named Boris, handed…
Dreame Italy has partnered with Icecat to enrich product content, strengthening how it presents its…
Smarter Channels. Sharper Search. Safer Access. Icecat Hexagon is Icecat's internal platform for connecting retailers,…
The cheapest supplier is not necessarily the supplier that costs a business the least. Purchase…
DHL e-Commerce is looking for more acquisition opportunities in Eastern Europe as it works toward…