European Online Cross-border Sales Sets Growth Record of 35 Percent

Avatar for Wouter Maatman
By
Online Cross-border Sales Sets Record Growth
Likethumbsup(3)Dislikesthumbsdown(0)
image_pdf

Omnichannel retailers and webshops that operate internationally achieved a joint cross-border sales turnover of €146 billion in 2020, according to the Top 500 Cross-Border Retail Europe report. The report is a comprehensive compilation of cross-border data from Western European etailers.

35% up in sales

In short, cross-border sales, excluding travel expenses, are up by 35% compared to the previous year to a total of EUR 146 billion. The distribution between sellers from within the EU16 and those outsides is 60% EU16 vs. 40% outside. This means that EU16 sellers including marketplaces are slightly gaining market share.

TOP 10: only dedicated omnichannel retailers

For the second year in a row, IKEA is first in the Top 500 Cross-Border Retail Europe. Followed by H&M, Pandora, Smyths Toys, LEGO, Nespresso, and Expert. Cos, Swarovski and &Other Stories complete the top 10. It is striking that the top 10 consists only of omnichannel retailers. Whilst e-commerce players like Zalando, Vivino, C&A, Zara, and TomTom dropped out of the top 10.

To clarify, Cross-Border Commerce Europe measures the ranking by four parameters. Firstly, online cross-border sales in Europe. Secondly, SEO indicators. Next, the number of supported export countries. Finally, the number and percentage of cross-border visitors.

Impact of COVID19

The coronavirus influenced the huge increase of 24% in revenue a lot. Retailers turned to online shopping due to lockdowns. And boosting the expansion of cross-border e-commerce through online stores. Especially products in the category of fashion and toys were hot to buy online.


Subscribe to our newsletter and stay updated.
Loading

Avatar for Wouter Maatman

Digital Marketing Manager at Icecat N.V.

Leave a Reply

Your email address will not be published. Required fields are marked *

Icecat xml
 November 3, 2019
 October 4, 2018

Manual for Icecat Live: Real-Time Product Data in Your App

Icecat Live is a (free) service that enables you to insert real-time produc...
 June 1, 2018
Manual for Icecat CSV Interface

Manual for Icecat CSV Interface

This document describes the manual for Icecat CSV interface (Comma-Separate...
 September 28, 2016

Manual for Open Icecat JSON Product Requests

JSON (JavaScript Object Notation) is an increasingly popular means of trans...
 September 17, 2018
icecat add ons

Icecat Add-ons including Magento, PrestaShop, Shopify, Magento, Google Shopping. NEW: Pimcore

Icecat has a huge list of integration partners, that make it easy for clien...
 August 1, 2020

Manual for Personalized Interface File and Catalog from Icecat

With Icecat, you can generate personalized or customized CSV or Excel files...
 December 4, 2020

Manual: How to Import Free Product Content Into Your Webshop via Icecat

This quick guide will show you how to import free product content from Icec...
 August 8, 2017