Nielsen Sells Consumer Analytics Business for $2.7Bn

Avatar for Martijn Hoogeveen
By
Media and analytics
Likethumbsup(4)Dislikesthumbsdown(0)

Nielsen sells its consumer sales and analytics business to equity investor Advent for $2.7 billion, according to Bloomberg. The parties expect to close this deal in the first half of next year. The acquired business will be rebranded from Global Connect into NielsenIQ. What explains this move? Nielsen needs the cash to reduce its debt burden, which stands at $8 billion as of June 30 this year. Moreover, this business is under pressure in the current economic down-cycle. Brand owners are reducing their overhead. According to Bloomberg, Nielsen’s shares have slid 33% this year, giving the company a market value of $4.8 billion as of Friday’s (October 30’s) close. Less than its debt burden!

Also, the de-listing of GfK and restructuring by KKR, who took a controlling stake during 2017, seems to underpin the same trend that the consumer sales and analytics business is already under some pressure for a while. The current crisis is only accelerating the trend.

Not just the consumer analytics business is under pressure. Also, the related consumer media business is. This is exemplified, by the recent offloading of Cnet Media Group by ViacomCBS in a $0.5 billion deal with Red Ventures. ViacomCBS wrote off a whopping $1.3 billion on its 2018 acquisition. Cnet Media Group includes review site Cnet.com, GameSpot, Download.com, Metacritic reviews-aggregation, TVGuide.com, Chowhound, Roadshow, Cnet Content, and B2B tech site ZDNet. It’s unclear if Red Ventures intends to resell the acquired activities or sees a long-term future for itself in it.

Avatar for Martijn Hoogeveen

Founder and CEO of Icecat NV. Investor through iMerge. PhD Multimedia at Delft University of Technology. Former Professor at Open University Netherlands/Technical Sciences & Environment.

Leave a Reply

Your email address will not be published. Required fields are marked *

 November 3, 2019
 October 4, 2018

Manual for Icecat Live: Real-Time Product Data in Your App

Icecat Live is a (free) service that enables you to insert real-time produc...
 June 1, 2018
Manual for Icecat CSV Interface

Manual for Icecat CSV Interface

This document describes the manual for Icecat CSV interface (Comma-Separate...
 September 28, 2016

Manual for Open Icecat JSON Product Requests

JSON (JavaScript Object Notation) is an increasingly popular means of trans...
 September 17, 2018
icecat addons

Icecat Add-ons including Magento, PrestaShop, Oracle, SAP Hybris, Google Shopping. NEW: Shopify

Icecat has a huge list of integration partners, that make it easy for clien...
 August 1, 2020

Manual for Personalized Interface File and Catalog from Icecat

With Icecat, you can generate personalized or customized CSV or Excel files...
 December 4, 2020
WordPress editor guidelines Iceclog

Iceclog’s WordPress Editor Guidelines: Writing Compelling Posts

These Iceclog Editor Guidelines for WordPress are a quick guide fo...
 August 17, 2016