Monclick integrates Huawei Product Stories via Icecat

Avatar for Roberta Celi
By
monclick
Likethumbsup(4)Dislikesthumbsdown(0)

Monclick integrates Huawei Product Stories via Icecat. Monclick, one of the first Italian e-commerce retailers, specializes in sales of IT, Electronics, Appliances, Games, and Telephony products. It is the third big e-commerce retailer in Italy that successfully integrates Huawei product stories. Monclick integrates Huawei Product Stories to improve conversion and increase Huawei sales.

Huawei is the Chinese tech giant that is known by the public because of its smartphones. During the second quarter of 2020, Huawei became even the world’s top smartphone seller, overtaking Samsung for the first time. To stay number one, Huawei invests in online product stories to better explain its products to its consumer audience. Now, also via Monclick in addition to other e-commerce partners like Unieuro. Icecat enables this on top of the exchange of standardized product data-sheets.

Why Product Stories?

To tell the “full story behind a product” to the end-user is critical nowadays for seducing a consumer to choose a brand’s flagship product. It helps to communicate to a potential customer the compelling features of a product that distinguishes it from competing products.

Compelling product descriptions and imaging do not just convey what a brand’s product is about, but also why a customer should buy it. Or can’t live without it. Product stories might highlight the use cases of the product. But, might also give a feel for the product experience and its coolness: why others are buying it. And why you need to be seen with it.

A Product Story is, technically, an html5 minisite that can contain various multimedia elements like videos, feature explanations, 3D, and an image gallery. Advantages are, for example, that it reduces marketing and content expenditures as it is displayed in channel partner websites rather than on TV. A good and congruent Product Story also helps to maximize conversion and product sales. An estimate is that it enhances a product page’s conversion rate by 5-25% as it increases visitor engagement. And finally integrating relevant content and media is easy to do with just a few lines of code.

Monclick integrates Product Stories via Icecat

How to get Huawei Product Stories?

If you are a Huawei reseller and want to integrate Huawei Product Stories, you can use your Icecat account to download this free product content, register for free, contact us online, or your Icecat Account Manager,


Subscribe to our newsletter and stay updated.
Loading

Leave a Reply

Your email address will not be published. Required fields are marked *

Icecat xml

Open Catalog Interface (OCI): Manual for Open Icecat XML and Full Icecat XML

This document describes the Icecat XML method of Icecat's Open Catalog Inte...
 November 3, 2019
 October 4, 2018
Manual

Manual for Icecat Live: Real-Time Product Data in Your App

Icecat Live is a (free) service that enables you to insert real-time produc...
 June 10, 2022
Manual for Icecat CSV Interface

Manual for Icecat CSV Interface

This document describes the manual for Icecat CSV interface (Comma-Separate...
 September 28, 2016
Manual

Manual for Open Icecat JSON Product Requests

JSON (JavaScript Object Notation) is an increasingly popular means of trans...
 September 17, 2018
Icecat Addons plugins

Icecat Add-ons include Magento, PrestaShop, Shopify, Magento, Google Shopping, Pimcore, Bol.com. NEW: Mirakl

Icecat has a huge list of integration partners, making it easy for clients ...
 November 24, 2022
 January 20, 2020
New Standard video thumbnail

Autheos video acquisition completed

July 21, Icecat and Autheos jointly a...
 September 7, 2021

Iceclog: Content Log New Ideas like a Free Vendor Central

“Iceclog” (Icecat content log) is the Icecat ...
 June 26, 2019
Manual

Manual Personalized Interface File and Catalog from Icecat

With Icecat, you can generate personalized or customized CSV or Excel files...
 May 3, 2022