JumboDiset uses Icecat for content syndication

Avatar for Gloria Serafini

JumboDiset, manufacturer of games, toys and puzzles, will offer its European Partners product information through Icecat Cloud Service for its brands Jumbo, Diset and King.

In the toy industry, the demand for complete and standardized product information is increasing. Good product information supports consumers in their purchasing decisions, helps brands and e-tailers to expand the online visibility of products and increase conversion.

The Icecat Cloud service provides a Product Information Management (PIM) solution through which product information can be managed in an efficient and centralized way. The Icecat editor team processes the product information in the PIM, which is then made available for both JumboDiset’s internal use and for channel partners partners, who are able to fill in their website with JumboDiset product information.

“The standard developed by Icecat for toy brands in cooperation with Bol.com and FUN makes it more efficient for us to deliver product information to our European Partners,” says Stéphanie Smit, COO of JumboDiset.

“Icecat is delighted with the arrival of JumboDiset and its brands. Currently we are working with more than 40 toy brands. We see that the toys data model that we have developed together with bol.com and FUN has become the market standard which will benefit JumboDiset too” says René Rozendal of Icecat.

JumboDiset Group develops, manufactures and sells its products in Europe through sales offices in several countries. Furthermore, JumboDiset distributes toy and game lines for foreign companies and sells products worldwide.


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