Japanese e-Commerce Overview

In this comprehensive overview of the Japanese e-Commerce, we draw attention to the fact that the country is currently ranked third in the world. A total of 125+ million people could potentially visit the e-Commerce websites in Japan. Amazon is the biggest player in the e-Commerce market in this nation. Examples of other significant online retailers operating in Japanese market are Apple, Yodoboashi, Matsukiyo, and Cocokarafine. A diverse top 5 that emphasizes several categories, including food & personal care, and electronics & media. Shopdisney.disney.co.jp a toys, hobby & diy brand company, is one of the Japanese market’s fastest-growing online retailers.

According to Statista’s research report based on the online shopping behaviour in Japan 2022, the following can be deprived. Rakuten is the most popular e-Commerce website in Japan. Nearly 80 percent of the consumers, primarily look at the price of a product before making a decision. Alongside, there are 3 outstanding reasons for customers to shop online in Japan. First the Japanese customers likes to order online, since products get delivered to their house.

Secondly, online shopping makes it possible for to order anything at any time. Lastly, the prices of online shopping are low. Alongside Food, electronics is the 2^nd most interested category for the Japanese consumers.

In Japan, e-Commerce now accounts for around one-third of B2B transactions, a major improvement compared to the B2C sector. The busy lifestyle, especially in the city, necessitates efficiency in both work and personal life. Platform operators’ business strategies are centered on providing customers with a seamless and convenient buying experience. To attract and tie customers to digital retailers, cross-platform features integration, loyalty programs, and a wide range of payment choices are used as incentives.

Kelvin van Dongen