Icecat Brand Rank H2-21: Samsung Dominates in Telecom and Navigation

Only one newcomer made its way to the top 10 in the category Telecom and Navigation as compared to the previous period. Xiaomi enters our ranking at spot number eight, thanks to its YoY growth of almost 53%. For the rest, not much has changed. Only two brands are registering a slight decrease (YoY), the rest has seen an increase in datasheet downloads. That goes hand in hand with the overall trend in vertical Telecom and Navigation, which has grown with 20% compared to H2-20. Another thing that remains unchanged is the winner – similarly to the previous period, Samsung claims the first spot with more than twice as many datasheet requests than Apple on rank number two.

Other KPIs on Brand Rank Page

While statistics per vertical is something that we keep only for overviews like this one, overall brand analytics per country are visible in the front end. A brand rank per country is especially interesting for a brand’s local business representatives. Besides, as the internet implies globalization, Icecat can not resolve all views or downloads to an individual country. Some e-commerce users are international. And some individual data consumers browse anonymously.

Furthermore, Icecat also publishes a Brand Average Review Score. This includes the total number of reviews that contribute to the score calculation. Again, this is done for transparency. This daily updated statistic is also available for Testseek XML API users by default.Finally, the data health score is visible. The brand data health completeness score is the average of the completeness scores of all product data sheets of a brand’s products, ranging from main products to supplies and spare parts. Again, brand editors can see the color changing of completeness.