Icecat Brand Rank H1-21: Significant Growth in Telecom and Navigation

The category Telecom and Navigation has seen a significant increase in terms of data-sheet downloads. Comparing H1-2021 with the same period a year ago, we can see that the vertical as a whole increased by 116%. Similarly, the top ten brands individually have each seen an increase. The growth ranges from 54% in the case of Apple, all the way to a stunning 370% increase in downloads of the 3M product data-sheets. The downloads of the leading brand of the rank, Samsung, have witnessed an increase of 124%. 

Other KPIs on Brand Rank Page

While statistics per vertical is something that we keep only for overviews like this one, overall brand analytics per country are visible in the front end. A brand rank per country is especially interesting for a brand’s local business representatives. Besides, as the internet implies globalization, Icecat can not resolve all views or downloads to an individual country. Some e-commerce users are international. And some individual data consumers browse anonymously.

Furthermore, Icecat also publishes a Brand Average Review Score. This includes the total number of reviews that contribute to the score calculation. Again, this is done for transparency. This daily updated statistic is also available for Testseek XML API users by default.

Finally, the data health score is visible. The brand data health completeness score is the average of the completeness scores of all product data sheets of a brand’s products, ranging from main products to supplies and spare parts. Again, brand editors can see the color changing of completeness.