Brand Rank H1-22: Samsung Dominates in category Telecom and Navigation

Compared to the previous period, there are no changes in the top 10 category Telecom and Navigation. STUFF4 takes over second place from Apple with a growth of 20% in product datasheet downloads. Other than that, not much has changed. Only 3M registers a slight decrease (YoY); the rest has seen an increase in datasheet downloads. That goes hand in hand with the overall trend in the category Telecom and Navigation, which has grown by 27% compared to H1-21. Another thing that remains unchanged is the winner – similarly to the previous period, Samsung claims the first spot with more than twice as many datasheet requests as STUFF4, ranking number two.

Other KPIs on Brand Rank Page

While statistics per vertical is something that we keep only for overviews like this one, overall brand analytics per country are visible in the front end. A brand rank per country is especially interesting for a brand’s local business representatives. Besides, as the internet implies globalization, Icecat can not resolve all views or downloads to an individual country. Some e-commerce users are international. And some individual data consumers browse anonymously.

Furthermore, Icecat also publishes a Brand Average Review Score. This includes the total number of reviews that contribute to the score calculation. Again, this is done for transparency. This daily updated statistic is also default available for Testseek XML API users. Finally, the data health score is visible. The brand data health completeness score is the average of the completeness scores of all product data sheets of a brand’s products, ranging from main products to supplies and spare parts. Again, brand editors can see the color changing of completeness.