Icecat Brand Rank H2-21: Leitz Leads Again in Vertical Office

In today’s brand rank overview, we analyze the top 10 of the category Office. This category has grown by approximately 10% in H2-21 compared to the previous year. In this period, the category accounted for over 94 million downloads. The most growing brand of the top 10 is Fellowes, who joined Open Icecat at the beginning of H2-21, registering a YoY growth of 77%. There was no change at the first rank, which is still occupied by Leitz. Furthermore, HERMA completes the top 3. A full overview of the top 10 in H2-21 in the vertical Office along with numbers for the same period in 2020 is displayed in the graph below.

Other KPIs on Brand Rank Page

While statistics per vertical is something that we keep only for overviews like this one, overall brand analytics per country are visible in the front end. A brand rank per country is especially interesting for a brand’s local business representatives. Besides, as the internet implies globalization, Icecat can not resolve all views or downloads to an individual country. Some e-commerce users are international. And some individual data consumers browse anonymously.

Furthermore, Icecat also publishes a Brand Average Review Score. This includes the total number of reviews that contribute to the score calculation. Again, this is done for transparency. This daily updated statistic is also available for Testseek XML API users by default.

Finally, the data health score is visible. The brand data health completeness score is the average of the completeness scores of all product data sheets of a brand’s products, ranging from main products to supplies and spare parts. Again, brand editors can see the color changing of completeness.