Icecat Brand Rank H2-21: LEGO Tops Vertical Toys

In H1-21, vertical toys were among the most growing verticals in the Icecat catalog. In comparison with the same period in 2020, the category registered a growth of 57.5%. Two brands in the top 10 have seen a minor decrease, but the rest have grown with double or even triple digits. LEGO is behind the highest increase in datasheet requests and the brand has also comfortably defended the number one position, just like in H1-21. See the full overview of the top ten in the vertical toys in the graphic below.

Other KPIs on Brand Rank Page

While statistics per vertical is something that we keep only for overviews like this one, overall brand analytics per country are visible in the front end. A brand rank per country is especially interesting for a brand’s local business representatives. Besides, as the internet implies globalization, Icecat can not resolve all views or downloads to an individual country. Some e-commerce users are international. And some individual data consumers browse anonymously.

Furthermore, Icecat also publishes a Brand Average Review Score. This includes the total number of reviews that contribute to the score calculation. Again, this is done for transparency. This daily updated statistic is also available for Testseek XML API users by default.

Finally, the data health score is visible. The brand data health completeness score is the average of the completeness scores of all product data sheets of a brand’s products, ranging from main products to supplies and spare parts. Again, brand editors can see the color changing of completeness.