Brand Rank H2-21: Philips by Signify Dominates Category Lighting

Today’s we will shed light on the vertical Lighting in the Icecat Brand Rank Monitor H2-21.

Overall the vertical Lighting has seen a growth of 26% year on year, totaling 102 million datasheet downloads in H2-21. Although, the brands Massive, EGLO, and Paulmann experienced a decrease in the number of downloads. On the other hand, the two rising stars in this category in terms of downloaded datasheets are LEDS-C4 (771%) and Daisalux (1,119%) compared to the same period last year. The absolute leader in this category is Philips by Signify. Philips by Signify is a dominant brand for years in this category. The two spikes in the graph below showcase this. This year Philips by Signify records a 21% growth year-on-year and totaling 49.3 million data-sheets downloads in H2-21.

Please see below an overview of all top ten brands and their development between H2-20 (light blue) and H2-21 (dark blue).

Other KPIs on Brand Rank Page

While statistics per vertical is something that we keep only for overviews like this one, overall brand analytics per country are visible in the front end. A brand rank per country is especially interesting for a brand’s local business representatives. Besides, as the internet implies globalization, Icecat can not resolve all views or downloads to an individual country. Some e-commerce users are international. And some individual data consumers browse anonymously.

Furthermore, Icecat also publishes a Brand Average Review Score. This includes the total number of reviews that contribute to the score calculation. Again, this is for transparency. This daily updated statistic is also available for Testseek XML API users by default.

Finally, the data health score is visible. The brand data health completeness score is the average of the completeness scores of all product data sheets of a brand’s products, ranging from main products to supplies and spare parts. Again, brand editors can see the color changing of completeness.