Icecat Brand Rank H1-21: Philips by Signify Grows by 31% and Dominates the Lighting Category

In today’s part of the H1-21 overview per vertical, we will shed light on the vertical Lighting.

The vertical lighting has seen a growth of 56% year on year, totaling 67.9 million data-sheet downloads in H1-21. Although some of the brands in the top 10 have experienced a decrease in the number of downloads, the majority has seen significant growth. Four of the ten brands have even grown with triple digits. Daisalux has recorded the highest growth from all the top 10 brands, recording a 471% increase compared to H1-20. The leader is Philips by Signify, recording a 31% growth year-on-year and totaling 34.7 million data-sheets downloads in H121.

An overview of all top ten brands and their development between H1-20 (light blue) and H1-21 (dark blue) can be seen in the below graphic.

Other KPIs on Brand Rank Page

While statistics per vertical is something that we keep only for overviews like this one, overall brand analytics per country are visible in the front end. A brand rank per country is especially interesting for a brand’s local business representatives. Besides, as the internet implies globalization, Icecat can not resolve all views or downloads to an individual country. Some e-commerce users are international. And some individual data consumers browse anonymously.

Furthermore, Icecat also publishes a Brand Average Review Score. This includes the total number of reviews that contribute to the score calculation. Again, this is done for transparency. This daily updated statistic is also available for Testseek XML API users by default.

Finally, the data health score is visible. The brand data health completeness score is the average of the completeness scores of all product data sheets of a brand’s products, ranging from main products to supplies and spare parts. Again, brand editors can see the color changing of completeness.