Dutch “Identity Games” chooses Icecat for product data
October 27, 2016
Identity Games, a Rotterdam toys company, offers standardized product information to its e-tailers via Open Icecat.
“We are delighted about this collaboration”, Carina Kortenoeven, marketing manager at Identity Games. “By having all product information available in one place, we can save a lot of time and effort. Not only for us, but also for our customers.”
René Rozendal, business development manager at Icecat, adds: “By offering its product information through Open Icecat, Identity Games responds to market needs. Further, it is for Identity Games more efficient than emailing digital assets to individual channel partners separately, and it results in a better online visibility of its products”.
Please, find here an example of Identity Games standardized data-sheet available for free in Open Icecat:
Icecat also acts as an image library for Identity Games, as its channel partners can now easily find and download high resolution images and other digital assets, and use them online or in print.
Identity Games is a Dutch game company, specialized in designing, producing and selling (board) games for more than 25 years. Its most famous products are Boom Boom Balloon, the Poopyhead and Escape Room -The Game. Every year one or more of their games are nominated as Toy of the Year.