NFT for toy brands is becoming a race to close the gap between physical playthings and digital collectibles. The combination of NFTs and physical toys is on the mind of a lot of businesses, designers, and creators. MGA Entertainment, Toikido,…
Today, I start my adventure as an account manager in the toys market at Icecat. A new challenge in a, for me, new and interesting online environment. It started all this January, when I attended the Toy Fair in Nuremberg…
The UK Toys & Games market is one of the largest in Europe, and dropping 6% to £3.2 billion ending 2019 compared to 2018. Whilst sales dipped in this category, online activity increased by 2% to a 37% share with…
