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October 18, 2021

NFT for toy brands is becoming a race to close the gap between physical playthings and digital collectibles. The combination of NFTs and physical toys is on the mind of a lot of businesses, designers, and creators. MGA Entertainment, Toikido,…

Avatar for Koen Gerlach
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May 4, 2020

Today, I start my adventure as an account manager in the toys market at Icecat. A new challenge in a, for me, new and interesting online environment. It started all this January, when I attended the Toy Fair in Nuremberg…

Avatar for Reuben Bradshaw
By
April 24, 2020
UK retail update

The UK Toys & Games market is one of the largest in Europe, and dropping 6% to £3.2 billion ending 2019 compared to 2018. Whilst sales dipped in this category, online activity increased by 2% to a 37% share with…

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