During the second quarter of 2020, Dutch consumers spent a record amount of €696 million at foreign online webshops in the EU. This is 37% more compared to the same period last year. During that period, €508 million was spent. The rate of increase in the turnover of European webshops is more than doubled in the second quarter of 2020 compared to the first quarter. At that time the turnover rose by less than 16%. Although in the first quarter, Dutch consumers still spent 471 million euros on European webshops.
Due to COVID-19, in March, measures like a lockdown were taken. People were advised to stay at home as much as possible, and many shops needed to close their doors. These measures boosted e-commerce. The sales of webshops, based in the Netherlands, are 55% higher in the second quarter of this year compared to the same period last year, which is the highest growth measured so far.
A distinction can be made between Dutch webshops and so-called multichannel shops, companies that sell online and offline. Turnover from webshops in the Netherlands was 45% higher during Q2 compared to the same period last year. For multichannel shops, online sales were 68% higher during Q2.
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Digital Marketing Manager at Icecat N.V.
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