The top 10 e-channel brands in 2017 are led by HP, Philips and Lenovo like in 2016. Most progress is made by Apple which expanded its online visibility with 102% compared to an industry average of 55%.The only contracting brand…
Over 47% of online shoppers purchase products via their smartphone (GSK.com, 2017). While mobile commerce is seen as the driver behind the growth of online sales, in many cases the product content is not mobile ready. Researchers of the University…
In Q3 2017, the fastest growing categories in the e-channel as measured by Icecat, include a wide variety of fashion and household stuff. Most noticeable are fashion categories such as watches (+847% year-on-year) and sunglasses (+526%), baby care categories such…
