Avatar for Koen Looijmans
By
November 10, 2018
importance of quality content

Fashion Base is now live. The platform, jointly developed by GS1 Netherlands and Icecat, is currently used by several fashion brands and retailers. Including Wehkamp and Bestseller. Uniform product information It's logical that these fashion giants are co-operating in FashionBase.…

Avatar for Koen Looijmans
By
November 20, 2017

Over 47% of online shoppers purchase products via their smartphone (GSK.com, 2017). While mobile commerce is seen as the driver behind the growth of online sales, in many cases the product content is not mobile ready. Researchers of the University…

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