Brand Rank H1-22 Top 10: Philips, Samsung, and Hikvision lead in Home

The category Home, including kitchenware, furniture, tableware, decoration and smart home appliances, is the vertical that we look at first as a part of our H1-22 Icecat Brand Rank Monitor performance overview. The top 10 brands in this category with the most product datasheet downloads are Philips, Samsung, Hikvision Digital Technology, Art-Pol, Bestway, Tefal, Bosch, HID Identity, WMF, and Hama

the Home vertical experienced rose from approximately 158 million downloads in H1-21 to 248 million in H1-22. Year-on-year growth of 56%. Furthermore, each brand that reached the top 10 in this half-year recorded growth compared to the same period last year. Especially Art-Pol with 120% growth in datasheet downloads. This is also clearly visible from the graphic, where dark blue represents H1-22, and light blue represents H1-21.

Philips is clearly the leader in the Home category.

Other KPIs on Brand Rank Page

While statistics per vertical is something we keep only for overviews like this, overall brand analytics per country are visible in the front end. A brand rank per country is especially interesting for a brand’s local business representatives. Besides, as the internet implies globalization, Icecat can not resolve all views or downloads to an individual country. Some e-commerce users are international. And some individual data consumers browse anonymously.

Furthermore, Icecat also publishes a Brand Average Review Score. This includes the total number of reviews that contribute to the score calculation. Again, this is done for transparency. This daily updated statistic is also default available for Testseek XML API users.

Finally, the data health score is visible. The brand data health completeness score is the average of the completeness scores of all product data sheets of a brand’s products, ranging from main products to supplies and spare parts. Again, brand editors can see the color changing of completeness.