and Fun work with Icecat to improve online shopping toys

online shopping toys

Content Supplier Icecat develops a standard for product information for toy brands. The standard for toys, created in partnership with Dutch and Belgian retailer Fun meets requirements for category-specific search filters. This allows e-tailers to offer their customers a better online shopping experience for this popular online category.

Improving online shopping toys

Icecat is already working with a number of toy brands such as VTech, Meccano and Zapf Creation. For the benefit of their e-commerce channel, and to distribute their product images, marketing texts, manuals, videos, 3D animations, specifications and search filters. This rich product information helps consumers in their purchasing decisions and helps brands and e-tailers to increase online visibility and conversion of their products.

In the toy industry, there is a growing awareness that product data must be delivered in a complete and standardized way to the e-commerce channel. Automated delivery of product data leads to reduction of manual work.

According to Marco de Vries, Senior Manager Content Solutions at, Icecat is used by them for various categories already. “Now we also want to encourage the toy brands to offer their product information through Icecat. This gives both us and the brands great efficiency improvement”.

Sven de Waele, Director Product & E-commerce at FUN adds: “We are excited that already some toy brands are offering their product information through Icecat. As we also motivate other toy brands to offer their information via this open catalog”.

One of the many benefits for brands is that they only have to feed one open catalogue with product data, as Open Icecat shares this content for free to all channel partners. There is also an option to implement restrictions regarding content distribution, if the brand wants to do so.

In the NL Press: helpt speelgoedfabrikanten de digitale wereld in en FUN optimaliseren met Icecat de online koopervaring voor speelgoed
RetailNews: BOL helpt digitaliseren van speelgoed

Chief Business Development Officer - Initiator of the Icecat toys data model together with the toy industry

Leave a Reply

Your email address will not be published. Required fields are marked *

Icecat xml

Open Catalog Interface (OCI): Manual for Open Icecat XML and Full Icecat XML

This document describes the Icecat XML method of Icecat's Open Catalog Inte...
 November 3, 2019

Manual for Icecat Live: Real-Time Product Data in Your App

Icecat Live is a (free) service that enables you to insert real-time produc...
 June 10, 2022
Manual for Icecat CSV Interface

Manual for Icecat CSV Interface

This document describes the manual for Icecat CSV interface (Comma-Separate...
 September 28, 2016
 October 4, 2018

How to Create a Button that Opens Video in a Modal Window

Recently, our Icecat Live JavaScript interface was updated with two new fun...
 November 3, 2021
Addons plugins

Icecat Add-Ons Overview. NEW: Red Technology

Icecat has a huge list of integration partners, making it easy for clients ...
 October 27, 2023

Manual for Open Icecat JSON Product Requests

JSON (JavaScript Object Notation) is an increasingly popular means of trans...
 September 17, 2018
 January 20, 2020
New Standard video thumbnail

Autheos video acquisition completed

July 21, Icecat and Autheos jointly a...
 September 7, 2021

Manual Personalized Interface File and Catalog from Icecat

With Icecat, you can generate personalized or customized CSV or Excel files...
 May 3, 2022