Amazon’s Critical Image and Content Requirements

Martijn Hoogeveen
PIM backoffice for editors

The minimum content requirements of Amazon and other major etailers are evolving, and are focused on improving the online buying experience and based on conversion metrics. At the same time, the content of many brands falls short of these critical requirements. If a brand’s content is not complying to these requirements, the shopping experience will not meet Amazon’s expectations, the product might not be shown and sales out will be disappointing. Great brands that master e-commerce, produce great content.

As Amazon is setting the e-commerce standard in Western countries, we list here its minimum requirements:

  • Images: minimum 1000x1000px. Preferred: 4000x4000px
  • Local marketing texts and sales arguments as bulletpoints
  • Reasons-To-Buy consisting of feature logos and explanatory texts
  • Standardized specs incl. searchables and mandatory specs given the category

In the Icecat PIM, you can see how your products score on your etailer’s main content requirements. If you want to monitor and improve your product content for Amazon, the e-commerce, please register online (FREE).


Martijn Hoogeveen

Founder and CEO of Icecat NV. Investor through iMerge. PhD Multimedia at Delft University of Technology. Former Professor Multimedia/E-commerce at Open University Netherlands.

  • commented on November 1, 2017 by John

    Happy to know about content requirement as earlier I have only knew about image requirement.


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