Amazon’s Critical Image and Content Requirements

Martijn Hoogeveen
PIM backoffice for editors

The minimum content requirements of Amazon and other major etailers are evolving, and are focused on improving the online buying experience and based on conversion metrics. At the same time, the content of many brands falls short of these critical requirements. If a brand’s content is not complying to these requirements, the shopping experience will not meet Amazon’s expectations, the product might not be shown and sales out will be disappointing. Great brands that master e-commerce, produce great content.

As Amazon is setting the e-commerce standard in Western countries, we list here its minimum requirements:

  • Images: minimum 1000x1000px. Preferred: 4000x4000px
  • Local marketing texts and sales arguments as bulletpoints
  • Reasons-To-Buy consisting of feature logos and explanatory texts
  • Standardized specs incl. searchables and mandatory specs given the category

In the Icecat PIM, you can see how your products score on your etailer’s main content requirements. If you want to monitor and improve your product content for Amazon, the e-commerce, please register online (FREE).


Martijn Hoogeveen

Founder and CEO of Icecat NV. Investor through iMerge. PhD Multimedia at Delft University of Technology. Former Professor Multimedia/E-commerce at Open University Netherlands.

  • commented on November 1, 2017 by John

    Happy to know about content requirement as earlier I have only knew about image requirement.


Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Manual for Icecat URL: Integrating Links to Product Data Sheets and Images

Version: 1.21, August 28, 2019.The purpose of this post is to explain the Icecat URL method to get...
 October 4, 2018

Iceclog: Content Log and Playground for New Ideas like a Free Vendor Central and Social Media Functions

“Iceclog” (Icecat content log) is the Icecat blog, where you will find...
 June 26, 2019

Manual for Icecat Live: Real-Time Product Data in Your App

Icecat Live is a (free) service that enables you to insert real-time product content from some hundr...
 June 1, 2018

Manual for Icecat CSV Interface

This document describes the CSV (Comma-Separated Values) variant of Icecat's Open Catalog Inter...
 September 28, 2016

Manual for Open Icecat JSON Product Requests

JSON (JavaScript Object Notation) is an increasingly popular means of transferring to data, comparab...
 September 17, 2018

Iceclog Editor Guidelines: Writing Compelling Posts

The Iceclog Editor Guidelines are a quick guide for contributors to the Iceclog blog or "cl...
 August 17, 2016

Manual for your Personalized Interface File and Catalog from Icecat

Via the Icecat website and login area, a user can generate personalized or customized CSV or Excel f...
 October 5, 2016

Icecat Add-ons including Magento, PrestaShop, Oracle, SAP Hybris, Google Shopping. NEW: Drupal.

Icecat has a huge list of integration partners, that make it easy for clients and free users, to mak...
 June 25, 2019

Manual for Testseek Product Reviews Integration via Icecat

Icecat provides aggregated expert reviews from its activity Testseek, as an add-on service for both ...
 October 19, 2015

Apple Watch: a Useful Tool or a Smart Toy?

After six months spent with my Apple Watch, I am still not sure if I consider it a useful tool or "j...
 September 30, 2016