Why 80 Percent of Shoppers Will Wait for Eco-Friendly Options

Sustainability is no longer just a buzzword in the retail industry; it’s now a critical factor in shoppers’ purchasing decisions. For example, according to a recent survey conducted by Digital Commerce 360, a staggering 80% of shoppers are willing to wait longer for eco-friendly shipping options.

This statistic clearly indicates that consumers are becoming more environmentally conscious and seeking out businesses that align with their values. In response, retailers recognize the importance of offering sustainable shipping options and are working to change their supply chains.

Retailers are addressing this trend by partnering with eco-friendly carriers that use electric or hybrid vehicles to reduce their carbon footprint. Another approach is to implement packaging made from sustainable materials such as recycled paper or biodegradable plastics. These changes not only appeal to environmentally conscious shoppers, but they also help retailers reduce their carbon footprint and minimize waste.

But it’s about more than just the physical materials and methods used for shipping. Consumers also care about the social and ethical implications of their purchases. This means that retailers need to pay attention to fair labor practices throughout their supply chain, including the conditions of workers involved in producing and transporting goods.

Moreover, retailers need to consider the impact of shipping on local communities. By partnering with local carriers, they can reduce the carbon emissions associated with long-distance shipping while also supporting the surrounding area’s economy.

Sustainable shipping is a necessity in the retail industry. Consumers are demanding it, and retailers need to respond to remain competitive. By implementing eco-friendly practices, retailers can appeal to environmentally conscious shoppers and contribute to a more sustainable future.

Wouter Maatman

Digital Marketing Manager at Icecat N.V.