What Does A Cookieless World Mean For eCommerce brands?

Avatar for Wouter Maatman
By
What Does A Cookieless World Mean For eCommerce brands
Likethumbsup(0)Dislikesthumbsdown(0)

What is “a cookieless world”? Cookies from third parties are used to track a user’s online activities in an anonymous manner. Because of this, marketers can design carefully tailored programs and precisely gauge their effectiveness. Cookies are really helpful for marketers, but they make customers more concerned about their privacy. For this reason, third-party cookie usage is no longer available in browsers like Mozilla’s Firefox and Apple’s Safari. And Google will also discontinue assisting third-party cookies sometime in 2022. Google plans to put more of an emphasis on “privacy-preserving” technology. This signals the end of the data-driven, highly targeted performance advertising that advertisers have established over the previous two decades.

A cookieless world for eCommerce?

The quantity and quality of the data available to advertisers will decline after third-party cookies are no longer available. Many eCommerce brands, retailers, and marketplaces rely on retargeting. Both the cost of acquiring new customers and the return on advertising investment will rise as a result. However, businesses may adapt to this new reality by utilizing a wider variety of data sources and looking into other technologies.


Subscribe to our newsletter and stay updated.
Loading

Leave a Reply

Your email address will not be published. Required fields are marked *

Icecat xml

Open Catalog Interface (OCI): Manual for Open Icecat XML and Full Icecat XML

This document describes the Icecat XML method of Icecat's Open Catalog Inte...
 November 3, 2019
 October 4, 2018
Manual

Manual for Icecat Live: Real-Time Product Data in Your App

Icecat Live is a (free) service that enables you to insert real-time produc...
 June 10, 2022
Manual for Icecat CSV Interface

Manual for Icecat CSV Interface

This document describes the manual for Icecat CSV interface (Comma-Separate...
 September 28, 2016
Manual

Manual for Open Icecat JSON Product Requests

JSON (JavaScript Object Notation) is an increasingly popular means of trans...
 September 17, 2018
Icecat Addons plugins

Icecat Add-ons include Magento, PrestaShop, Shopify, Magento, Google Shopping, Pimcore, Bol.com. NEW: Mirakl

Icecat has a huge list of integration partners, making it easy for clients ...
 November 24, 2022
 January 20, 2020
New Standard video thumbnail

Autheos video acquisition completed

July 21, Icecat and Autheos jointly a...
 September 7, 2021

Iceclog: Content Log New Ideas like a Free Vendor Central

“Iceclog” (Icecat content log) is the Icecat ...
 June 26, 2019
Manual

Manual Personalized Interface File and Catalog from Icecat

With Icecat, you can generate personalized or customized CSV or Excel files...
 May 3, 2022