VTech, a global leader in electronic learning toys and cordless phones, is strengthening its presence in the Dutch market by adding Enhanced Product Stories to the Icecat catalog. These rich, below-the-fold content pages offer retailers a powerful tool to boost their e-commerce performance.
With assets like videos, detailed feature explanations, and image galleries, VTech provides Dutch channel partners with comprehensive, up-to-date content that enhances the online shopping experience. Retailers can now access and use these Enhanced Product Stories for free via the Icecat catalog. This applies to the Benelux and relates to the toy segment.
Icecat Product Stories are below-the-fold content pages with a custom layout of multimedia and messaging assets that aim to enhance the online shopping experience by effectively replicating the engagement that customers commonly encounter when physically interacting with products in a traditional brick-and-mortar store. These dynamic product stories consist of a wide range of multimedia assets, including videos, feature logos and explanations, and an image gallery. Adopting this multifaceted approach intends to cultivate a deeper understanding of the products, enabling customers to make well-informed purchasing decisions while enjoying a seamless and unique shopping experience.
Integrating VTech’s Product Stories is a straightforward process. Essentially, it is accomplished by adding a few lines of Icecat LIVE code to your e-commerce website. Icecat LIVE is a free, complimentary service that empowers you to embed real-time product content using minimal JavaScript coding.
Additionally, a comprehensive integration manual is available to guide you through the process of implementing Icecat LIVE. The enriched content categorized as “Product Stories” can also be located in Icecat’s data exports.
Lastly, to gain free access to VTech’s Product Stories, simply create an Icecat account. Do you have any questions or require additional information regarding the integration of VTech’s content through Icecat? Our team is available to assist you. For more detailed insights, please visit our website or feel free to reach out to our team directly.
Read further: Icecat, content pages, ecommerce, Icecat, product stories
Chief Business Development Officer - Initiator of the Icecat toys data model together with the toy industry
