Viewsonic Syndicates Content Toward Channel Including Sustainability Logos

The electronics multinational Viewsonic uses Icecat to syndicate its product content to its channel partners. With annual revenues of about €500 million and over one thousand employees, Viewsonic evolved from a visual devices manufacturer to a visual solutions company. Its sustainability policy is visible in the support of logos like EnergyStar, EPEAT, and Eco-mode.

Via the unique Open Icecat syndication model, Viewsonic can reach out to its complete channel with its enriched product content. This to ensure that all of its tens of thousands of retailers can provide their clients with improved buyer experiences including sustainability data. All content has been updated, and over 250 SKUs are now available for download in Open Icecat.

Benefits for Viewsonic resellers

What are the benefits for Viewsonic resellers of this move? Given that Viewsonic invites its channel partners to use Open Icecat, the service is free of charge for them. At Open Icecat, retailers can easily download all Viewsonic data and digital assets. These data include product specifications, sustainability logos, marketing texts, product images, brochures, logos, and other rich media assets. The respective usage rights are covered as Viewsonic licenses Icecat to use and syndicate its copyrighted materials through Open Icecat to any of its channel partners.

Furthermore, through Open Icecat, resellers not only get manual access to Viewsonic product content but also access to Icecat APIs. Therefore, by connecting to these APIs, they can fully automate the ingestion of Viewsonic product specifications and other digital assets into their e-commerce platforms. Finally, a last major advantage is that timely Viewsonic product content is always available. This ensures resellers that their content is up to date and won’t display obsolete specs. Technically, resellers can access the Viewsonic product content in XML, JSON, and other standard exchange formats.

How to access Viewsonic content?

Are you already an Icecat user, then you can log in and download the Viewsonic product content directly. If not, please register now and set up your account. We also advise requesting brand authorization, especially if you are already a Viewsonic authorized reseller. To inform Viewsonic explicitly about your data use. To further strengthen relationships.

For more information on accessing the data in Icecat, please contact your local account manager directly, or contact Icecat online. For more product information, please visit Viewsonic.

René Rozendal

Chief Business Development Officer - Initiator of the Icecat toys data model together with the toy industry