Vietnamese e-Commerce Overview

In this Vietnamese e-commerce overview, we notice that the country is currently ranked twenty-fifth globally. A total of 98+ million people could potentially visit the e-commerce websites in Vietnam. Gio Di Dong is the most significant player in the e-commerce market in this nation. Other important online retailers operating in the Vietnamese market are, for example, FPT shop, Dien May Xanh, CellphoneS, and Dien May Cho Lon. Noticeably, the top 5 online retail companies in Vietnam all emphasize the electronics & media category. Shopee.vn, a fashion brand company, is one of the Vietnamese market’s fastest-growing online retailers.

Statista’s research report shows that Shopee is the most popular international e-commerce site. It had the most monthly web visits in the 1^st quarter of 2022. Shopee is an online store with nationally-focused sales. Shopee.co.vn is a comprehensive online retailer in terms of total products, with items available in a variety of categories like “Fashion,” “Electronics & Media,” and “Toys, hobbies, and DIY.” However, its primary emphasis is on the category of fashion. Alongside “clothing, footwear, cosmetics” and home appliance, technological and electronic devices is the 3rd most popular category for Vietnamese consumers.

However, the most significant consumer goods e-commerce spending in Vietnam in 2021 for the electronics category was 4.8 billion U.S. dollars, according to research by DataReportal.

Kelvin van Dongen