US Retailer Legacy Toys asks its Vendors to Improve Consumer Experience through Free Vendor Central

Legacy Toys, a successful toy retailer listed in US Inc. 5000 in 2019, is the first United States-based toy retailer that joins Icecat Free Vendor Central. Thereby, to stimulate its brand suppliers to improve their product content free of charge. In this way, the Legacy Toys product catalog will offer quality content to optimize the customer experience directly.

Legacy Toys calls all its vendors to register for Free Vendor Central to immediately start entering and enriching any kind of product information, like product titles, descriptions, specs, images, 360 degrees demos, or videos. It helps brands to more effectively promote and position their products in the Legacy Toys catalog and helps to improve coverage and completeness of product content and reduce the time-to-market for new products.

Some of the great benefits for vendors of Legacy Toys:

• product information goes straight to the toys database and is ready to go live in minutes
• upon updating information, editors get real-time notifications and are able to push content to the live site immediately
• Icecat is free to use – although there are some paid subscriptions available which utilize the editorial team
• after sign up, brand editors can immediately start entering and enriching any kind of product information like product titles, descriptions, specs, images, and product videos.

For more information contact Icecat online or register for Free Vendor Central. See also How to Register Online for Free Vendor Central.

René Rozendal

Chief Business Development Officer - Initiator of the Icecat toys data model together with the toy industry