US Retailer Legacy Toys asks its Vendors to Improve Consumer Experience through Free Vendor Central

Avatar for René Rozendal

Legacy Toys, a successful toy retailer listed in US Inc. 5000 in 2019, is the first United States-based toy retailer that joins Icecat Free Vendor Central to stimulate its brand suppliers to improve their product content free of charge. In this way, the Legacy Toys product catalog is supplied with quality content to optimize the consumer experience directly.

Legacy Toys calls all its vendors to register for Free Vendor Central to immediately start entering and enriching any kind of product information, like product titles, descriptions, specs, images, 360 degrees demos, or videos. It helps brands to more effectively promote and position their products in the Legacy Toys catalog and helps to improve coverage and completeness of product content and reduce the time-to-market for new products.

Some of the great benefits for vendors of Legacy Toys:

  • product information goes straight to the toys database and is ready to go live in minutes
  • upon updating information, editors get real-time notifications and are able to push content to the live site immediately
  • Icecat is free to use – although there are some paid subscriptions available which utilize the editorial team
  • after sign up, brand editors can immediately start entering and enriching any kind of product information like product titles, descriptions, specs, images, and product videos.

For more information contact Icecat online or register for Free Vendor Central. See also How to Register Online for Free Vendor Central.

Avatar for René Rozendal

Business Development Manager Icecat - Initiator of the Icecat toys data model together with the toy industry

Leave a Reply

Your email address will not be published. Required fields are marked *

 November 3, 2019

Manual for Icecat URL: Integrating Links to Product Data Sheets and Images

Version: 1.21, August 28, 2019. The purpose of this post is to explain the Icecat URL method to get...
 October 4, 2018

Manual for Icecat Live: Real-Time Product Data in Your App

Icecat Live is a (free) service that enables you to insert real-time product content from some hundr...
 June 1, 2018

Manual for the Icecat CSV Interface

This document describes the CSV (Comma-Separated Values) variant of Icecat's Open Catalog Interface...
 September 28, 2016

Iceclog: Content Log and Playground for New Ideas like a Free Vendor Central and Social Media Functions

“Iceclog” (Icecat content log) is the Icecat blog, where you will find...
 June 26, 2019

Manual for Open Icecat JSON Product Requests

JSON (JavaScript Object Notation) is an increasingly popular means of transferring to data, compa...
 September 17, 2018
icecat addons

Icecat Add-ons including Magento, PrestaShop, Oracle, SAP Hybris, Google Shopping. NEW: Shopify

Icecat has a huge list of integration partners, that make it easy for clien...
 May 1, 2020

Manual for your Personalized Interface File and Catalog from Icecat

Via the Icecat website and login area, a user can generate personalized or customized CSV or Excel f...
 October 5, 2016

Iceclog Editor Guidelines: Writing Compelling Posts

The Iceclog Editor Guidelines are a quick guide for contributors to the Iceclog blog or "cl...
 August 17, 2016