Reaches Turkey’s e-commerce its Full Potential?

Avatar for Kumru Ozdemir
Turkish e-commerce its Full Potential

Turkey’s e-commerce market is growing dramatically and is no exception compared to other countries. Thanks to the boost of technology and online shopping during the global pandemic, e-commerce claims a more prominent place. Population growth, increase in the use of the internet, and new technology are significant factors that encourage e-commerce. As of 2020, Turkey’s population has exceeded 84 million people, making the country one of the densest countries in Europe and one of the most populated countries in the Middle East.

Since e-commerce developed in the country from the late 1990s, a tremendous acceleration is currently taking place. The internet user penetration rate has changed from 46.9% to 70.6% between 2015 and 2020. In 2020, internet usage showed a 7% increase. The time spent online ranked 12th among 42 countries.

Turkish e-commerce spendings

Turkey’s highest spending was on electronic devices through stores like Teknosa, which promotes e-commerce even further, according to e-commerce statistics. An increase in electronic devices led the sector to diversify into B2C and C2C oriented platforms. Although the country’s growth rate in e-commerce is the highest among European countries with 30%, it is still not a top-ranked country. However, Turkey is quickly catching up with developed countries. Paypal ceasing operations in the country in 2016 was a small setback for the market. But as Turkish people have a variety of alternative payment options on their hands, such as Mastercard, Visa, BKM Express, ipara, and Paytogo, it is not a showstopper at all.

Another obstacle standing in this growth sector is that companies do not yet pay attention to one-to-one marketing, according to UTIKAD research. The pandemic pushes e-commerce companies to quickly evolve. The market in 2017 was US$ 6.17 billion and will probably reach US$ 54 billion in 2023. Despite the high population and rates of internet penetration, Turkey has not yet reached its potential. But, with the high growth and increasing internet penetration, the country is projected to fulfill its full e-commerce potential in the decades to come.

  • commented on April 11, 2021 by Murat Özmen

    A striking article about Turkey’s situation on e-commerce market..Congratulations!

Leave a Reply

Your email address will not be published. Required fields are marked *

Icecat xml

Open Catalog Interface (OCI): Manual for Open Icecat XML and Full Icecat XML

This document describes the Icecat XML method of Icecat's Open Catalog Inte...
 November 3, 2019

Manual for Icecat Live: Real-Time Product Data in Your App

Icecat Live is a (free) service that enables you to insert real-time produc...
 June 10, 2022
Manual for Icecat CSV Interface

Manual for Icecat CSV Interface

This document describes the manual for Icecat CSV interface (Comma-Separate...
 September 28, 2016
 October 4, 2018

How to Create a Button that Opens Video in a Modal Window

Recently, our Icecat Live JavaScript interface was updated with two new fun...
 November 3, 2021
Addons plugins

Icecat Add-Ons Overview. NEW: Red Technology

Icecat has a huge list of integration partners, making it easy for clients ...
 October 27, 2023

Manual for Open Icecat JSON Product Requests

JSON (JavaScript Object Notation) is an increasingly popular means of trans...
 September 17, 2018
 January 20, 2020
New Standard video thumbnail

Autheos video acquisition completed

July 21, Icecat and Autheos jointly a...
 September 7, 2021

Manual Personalized Interface File and Catalog from Icecat

With Icecat, you can generate personalized or customized CSV or Excel files...
 May 3, 2022