Brazilian e-commerce market grows by 48 percent

Brazil is the country with the largest share of the Latin American e-commerce market. Together with Mexico, it accounts for more than 60% of the total e-commerce market. In Brasil, the COVID-19 pandemic forces people to stay home and change their shopping behaviors as stores closed. As a result, Brasil has significant online growth, the highest in 20 years, as Brazilian stores turn towards e-commerce. One of the factors that accelerated the Brazilian e-commerce market growth rate is free-shipping policies during 2020.

In short, Brasil is the fifth largest country globally, and with 209.5 million inhabitants, there is a big opportunity to develop the e-commerce market further. However, only 133 million have internet access, and 77.6 million access the internet mobile-only. Till today, Brasil has 80 million e-commerce users.

Change in behavior boosts e-commerce

The behavior change led the Brazilian e-commerce market to grow by 48% during 2020. Especially sectors as Domestic Animals, Food & Drinks, and Home & Furniture grew over 50% compared to the same period in 2019. The largest sectors are Fashion & Beauty, Electronics, and Food&Drinks. The most shopping revenues come from the Southwest region, achieving a 56% share of the market.

When it comes to major stores, MercadoLivre.Br is the biggest in terms of sales volume during 2020. Followed by Americanas.com, and MagazineLuisa. These local e-commerce shops have competition from international e-commerce marketplaces like Amazon, AliExpress, and eBay.

In 2021, it is expected that the e-commerce market will reach € 21 billion in revenue. And that 97% of total e-commerce purchases in Brasil will be domestic.

Maria Correia