Belgian toy retailer DreamLand has partnered with Icecat to enhance their customer’s online shopping experience. Through this collaboration, DreamLand is introducing a new level of engagement and interactivity on its product pages by leveraging Icecat’s advanced content solutions, mainly by integrating Product Stories. This strategic move is set to distinguish them in the competitive toy retail market. Offering a richer, more informative online shopping journey for families and toy enthusiasts alike.
DreamLand has been inspiring children and families to have fun together for over 40 years. Offering a wide range of toys, games, and entertainment products for children of all ages, DreamLand has evolved into a true family destination. Furthermore, beyond toys, their selection includes outdoor toys, school supplies, multimedia, gaming, and more. Dedicated to delivering a fun and convenient shopping experience, DreamLand continues to innovate. Focusing on ensuring customer satisfaction through high-quality products and an engaging online experience.
Providing detailed, engaging, and visually appealing product information sets you apart from the competition. This is particularly important in the toy industry, where parents and gift-givers seek to make informed choices. Product Stories offer a powerful way to enhance product pages by presenting rich content that goes beyond traditional descriptions.
These dynamic below-the-fold content pages contain a wide range of multimedia assets, including videos, feature logos and explanations, 3D objects, hot spots, and image galleries. This strategic move aims to enhance the online shopping experience for customers. Thus effectively replicating the engagement that customers commonly encounter when physically interacting with products in a traditional brick-and-mortar store.
DreamLand invites all toy brands to enhance their product pages by adopting Icecat’s Product Stories and rich content features. By integrating dynamic multimedia elements like videos, 3D objects, and interactive image galleries, brands can create a more engaging and informative shopping experience for DreamLand customers.
Additionally, leveraging Icecat’s Product Stories allows brands to present their products in the best possible light. This is more than just a chance to upload product details—it’s an opportunity to tell their brand’s story in a dynamic and visually compelling way.
DreamLand is committed to helping brands shine on their platform. Brands interested in transforming their product pages are encouraged to contact us for more information.
Read further: Icecat, enhanced product stories, Icecat, toys
Chief Business Development Officer - Initiator of the Icecat toys data model together with the toy industry
