Toy Brand schleich Joins Icecat To Syndicate Its Product Content To The Channel

Schleich, headquartered in Germany, is a manufacturer of toy figures and accessories. Schleich joins Icecat as an open Icecat Sponsor to syndicate its product content to the channel. Currently, schleich has six major brands: Wildlife, Farm World, Horse Club, Dinosaurs, Bayala and Eldrador Creatures. All the product content of these brands is now available in the Icecat catalog for syndication to all schleich channel partners in the Benelux for free.

Schleich invites all its e-commerce partners to download the structured product content via Icecat. The free content includes, for example, specifications, marketing texts, product images, brochures, and many other content types. Better product content improves the online shopping experience and increases conversion and sales.

Benefits For schleich Retailers

Using the Icecat platform gives schleich channel partners in the Benelux many benefits. The schleich product content is delivered on time, complete, and complemented by localized digital assets. The content of schleich is now available immediately after registration in the Icecat catalog for free in Dutch and French. Retailers can download and implement the product content in various formats. For example, in CSV, XML, JSON, or Icecat LIVE. Furthermore, to provide legal comfort, schleich has licensed Icecat to syndicate its copyrighted materials to its channel partners.

Download Free schleich Content

If you are a schleich reseller, use your Icecat account to download its free product content. In case you don’t have an account, please register online, contact your local Account Manager, or contact us online. 

René Rozendal

Chief Business Development Officer - Initiator of the Icecat toys data model together with the toy industry