L’Oréal Paris Leads Non-Tech Brand Monitor October

Avatar for icecat
By
H1-2022 results
Likethumbsup(3)Dislikesthumbsdown(0)

During October, L’Oréal Paris is the best ranked non-tech brand in terms of product data-sheet downloads by the e-commerce channel. During this month, Icecat serviced a total of 1.3 billion data-sheet requests.

Bestway, active in outdoor pools en spas, is the number two non-tech brand. And, followed by Maybelline, Adidas, Garnier, Crocfol, HERMA, Nike, VTech, and Spinmaster to complete the Icecat top 10 Non-Tech brands.

Brand Rank Monitor

Icecat continuously ranks all 27,000+ brands in its database. These rankings are based on billions of annual product data-sheet (PDS) downloads by channel partners and views by consumers. In this way, we can determine the top non-tech brand. A lower brand rank number means a better score. The better the brand rank, the more views or downloads a brand needs to improve on the ranking.

In total there are more than 3,700 L’Oréal Paris products in the Icecat catalogue. From those, 3,393 are currently active on the market. And these products are downloaded by users from most countries in the world. For each brand, we make a heatmap available that shows from which countries the users downloaded the product content. The country rank is based on views and downloads of the past 90 days.

How to improve one’s brand rank?

In short, to improve on the brand rank one must consider action regarding the number of active products, completeness score of product datasheets, channel coverage, quantity and quality of product reviews, and an open content policy. Also, the number of unique products, product popularity, and stock availability will influence the brand ranking.

Want to know more? Check first your own brand’s global rank. Next, contact your local account manager or contact Icecat directly.


Subscribe to our newsletter and stay updated.
Loading

Leave a Reply

Your email address will not be published. Required fields are marked *

Icecat xml

Open Catalog Interface (OCI): Manual for Open Icecat XML and Full Icecat XML

This document describes the Icecat XML method of Icecat's Open Catalog Inte...
 November 3, 2019
 October 4, 2018
Manual

Manual for Icecat Live: Real-Time Product Data in Your App

Icecat Live is a (free) service that enables you to insert real-time produc...
 June 10, 2022
Manual for Icecat CSV Interface

Manual for Icecat CSV Interface

This document describes the manual for Icecat CSV interface (Comma-Separate...
 September 28, 2016
Manual

Manual for Open Icecat JSON Product Requests

JSON (JavaScript Object Notation) is an increasingly popular means of trans...
 September 17, 2018
Icecat Addons plugins

Icecat Add-ons include Magento, PrestaShop, Shopify, Magento, Google Shopping, Pimcore, Bol.com. NEW: Mirakl

Icecat has a huge list of integration partners, making it easy for clients ...
 November 24, 2022
 January 20, 2020
New Standard video thumbnail

Autheos video acquisition completed

July 21, Icecat and Autheos jointly a...
 September 7, 2021

Iceclog: Content Log New Ideas like a Free Vendor Central

“Iceclog” (Icecat content log) is the Icecat ...
 June 26, 2019
Manual

Manual Personalized Interface File and Catalog from Icecat

With Icecat, you can generate personalized or customized CSV or Excel files...
 May 3, 2022