TM Essentials adds its Products to Icecat Toys Data Model

By
TM Essentials

Toys company TM Essentials, that develops craft items to promote children’s creativity and mobility skills, adds its brands Totum and Bambolino to the Icecat Toys Data Model.

Toys Data Model benefits brands

“It was an easy choice for TM Essentials to make its product information available in the Open Icecat catalog. Many of our partners already use the toys data model. It offers benefits like the automated supply of our product information to our partners, and an increase in our online visibility”, says Kees Leenders, Sales Director of TM Essentials.

In addition, currently, there are around 200 Bambolino product data-sheets (PDSs) and 169 Totum PDSs.

Usage Open Icecat increases

After the busy network event for the toys industry last spring, new users are adopting Icecat’s Toy Data Model. Totum is currently at position 106 in Icecat’s 2019 brand monitor, and Bambolino Toys is at 384. Out of almost 1000 toys brands. “During 2020, I expect the visibility of these two brands to increase sharply in this brand monitor, as their key retail partners require free toys content through Open Icecat. A requirement that is now met”. – according to René Rozendal, Business Development Manager Toys of Icecat. “As the retail coverage keeps increasing, I also get more requests from brands to join.”

In case for more info about the Icecat Toys Data Model, please, contact your account manager, or register online.

Chief Business Development Officer - Initiator of the Icecat toys data model together with the toy industry

Leave a Reply

Your email address will not be published. Required fields are marked *

Icecat xml

Open Catalog Interface (OCI): Manual for Open Icecat XML and Full Icecat XML

This document describes the Icecat XML method of Icecat's Open Catalog Inte...
 November 3, 2019
Manual

Manual for Icecat Live: Real-Time Product Data in Your App

Icecat Live is a (free) service that enables you to insert real-time produc...
 June 10, 2022
Manual for Icecat CSV Interface

Manual for Icecat CSV Interface

This document describes the manual for Icecat CSV interface (Comma-Separate...
 September 28, 2016
 October 4, 2018
LIVE JS

How to Create a Button that Opens Video in a Modal Window

Recently, our Icecat Live JavaScript interface was updated with two new fun...
 November 3, 2021
Addons plugins

Icecat Add-Ons Overview. NEW: Red Technology

Icecat has a huge list of integration partners, making it easy for clients ...
 October 27, 2023
Manual

Manual for Open Icecat JSON Product Requests

JSON (JavaScript Object Notation) is an increasingly popular means of trans...
 September 17, 2018
 January 20, 2020
New Standard video thumbnail

Autheos video acquisition completed

July 21, Icecat and Autheos jointly a...
 September 7, 2021
Manual

Manual Personalized Interface File and Catalog from Icecat

With Icecat, you can generate personalized or customized CSV or Excel files...
 May 3, 2022