In this Thai e-commerce overview, we highlight that the country is currently ranked nineteenth globally. A total of 69+ million people could potentially visit the e-commerce websites in Thailand. Shoppee is the biggest player in the e-commerce market in this nation. Examples of other significant online retailers operating in the Thai market are Apple, JD, Supersport, and the Central Department Store. A diverse top 5 that emphasizes several categories, including toys, fashion, sports and electronics, and media. Yslbeautyth.com, a personal care company, is one of the fastest-growing online retailers in the Thai market.
According to Statista’s research, Mobile and electronics were Thailand’s most popular product categories in 2020, with about 24.8% of online customers purchasing items in that area.
Nowadays, Thai customers can live conveniently and simply thanks to modern technology and internet accessibility. Thai consumers now shop online due to their busy lifestyles and packed schedules. Thailand’s e-commerce market’s expanding market value proved its success. There are two outstanding factors for Thai consumers to buy products online. First, “Free delivery options” were the key reason for Thai internet users to make online purchases. The second reason for Thai customers to buy certain products online has to do with any coupons and discounts that are available online.
More important is that Thai consumers use Facebook extensively. Businesses there have begun using Facebook pages to advertise and sell their goods, creating a social commerce scene there (Statista Research Department, 2022).
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