Franz Carl Weber, the Swiss retailer specializing in toys is now making use of the Icecat Product Stories in their online store. The omnichannel merchant, which also has 22 physical stores across the country, has integrated this enhanced content feature. The goal is to improve customer experience on their website and boost conversion rate.
The Icecat Product Stories are a type of rich content that combines different multimedia assets. It is designed in a brand’s look and feel, in order to represent the brand well. Additionally, it improves the customer’s online shopping experience. Take a look at a live example on the website of Franz Carl Weber in the video below.
Read further: News, e-commerce, Icecat, product content, toys
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