Spanish Ecommerce is Skyrocketing at a Faster Pace

Alba Sanchez

The Spanish market is increasingly ecommerce-ready. According to CNMC, Spain reached during 2018 its highest quarterly growth rate since 2015: 32.8%. As a result, big retail brands are rapidly decreasing and rationalizing their chains of physical stores.

As shown in the graphs below, Spanish ecommerce revenues will end up during 2018 close to € 17 billion. This data shows the sector’s expansion from around € 15 billion in 2017 to an expected €23 billion in 2022.  Also the number of online shoppers is growing rapidly.

Source: CNMC

Source: Statista, e-Commerce Spain, User in millions + Free Vector Maps

Regarding categories, CNMC’s statistics indicate that travel agencies and touristic operators generate most income (11.3%), followed by air transport (7.5%) and fashion (7.1%). Probably, the category stats are based on a too limited poll, as typically consumer electronics and toys also major e-commerce categories.

Source: CNMC

The main factor that explains this ecommerce trend is the change in the Spanish population’s life style. Nowadays, 47% of consumers are assumed to buy online at least once per month, and 8 out of 10 users prefer to buy directly from their mobile phones.

Taking the forecasts into account, Moody’s predicts that for the next decade ecommerce will continue to expand rapidly in the Spanish market, even more than in other European countries such as France, Germany or UK, where ecommerce already grabbed a major market share. Activities that will grow the most are cosmetics and personal care, exposing big retailers even more.

Nevertheless, despite all those favourable results, there is still a huge gap of 3,037 million between what Spanish bought from foreign websites and what foreigners bought from Spanish websites. In addition, ecommerce in Spain only takes a 4% of the total national commerce, compared to much more significant shares in the USA and UK. Thus, Spanish companies still have a long way to improve and to explore in the ecommerce world to develop new business opportunities if they aim at competing with global marketplaces.


“El ecommerce se dispara en España”, ABC Redes, January 9, 2018.

“El eCommerce español alcanza su mayor tasa de crecimiento interanual desde 2015, un 26,2%”, Marketing4ecommerce, April 8, 2018.

“El ecommerce en España: alza de hasta el 15% anual y 15.000 millones en 2022, según Moody’s”, Modaes, June 27, 2018

“España 2018: Informe sobre ecommerce”, Osudio, June 8, 2018


Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

World map

Iceclog: Our Content Log and Playground for Testing New Ideas

“Iceclog” (Icecat content log) is the Icecat blog, where you will find...
 August 26, 2016
http url

Manual for Icecat URL: Links to Product Data-sheets and Images

Version: 1.20, October 4, 2016.The purpose of this post is to explain the Icecat URL method to ...
 October 4, 2015

Manual for Icecat Live: Real-Time Product Data in Your App

Icecat Live is a (free) service that enables you to insert real-time product content from some 300 m...
 June 1, 2016

Manual for Icecat CSV Interface

This document describes the CSV (Comma-Separated Values) variant of Icecat's Open Catalog Interface...
 September 28, 2016

Iceclog Editor Guidelines: Writing Compelling Posts

The Iceclog Editor Guidelines are a quick guide for contributors to the Iceclog blog or "cl...
 August 17, 2016

Manual for Open Icecat JSON Product Requests

JSON (JavaScript Object Notation) is an increasingly popular means of transferring to data, comparab...
 February 17, 2017

Manual for Personalized Interface File and Catalog

Via the Icecat website and login area, a user can generate personalized or customized CSV or Excel f...
 October 5, 2016

Icecat Add-ons including Magento, PrestaShop, Oracle, SAP Hybris, Google Shopping. NEW: Drupal.

Icecat has a huge list of integration partners, that make it easy for clients and free users, to mak...
 January 25, 2019

Manual for Testseek Product Reviews Integration via Icecat

Icecat provides aggregated expert reviews from our partner Testseek, as an add-on service for both O...
 October 19, 2015

Apple Watch: a Useful Tool or a Smart Toy?

After six months spent with my Apple Watch, I am still not sure if I consider it a useful tool or "j...
 September 30, 2016