Sony leads Vertical Hobby and Entertainment in Icecat Brand Rank Monitor H1-22

The winner in the vertical Hobby and Entertainment remains the same – Sony, which also registered an impressive growth of 80% compared to the previous year. Also, the second spot remains unchanged – Steam– growing 3% year on year. Nine out of the ten brands have grown in double or triple digits. The vertical Entertainment and Hobby as a whole also develops well – compared to H1-21, there is an increase of 80% in datasheet requests. In the below graphic, you can see the full overview of the top 10.

Other KPIs on Brand Rank Page

While statistics per vertical is something we keep only for overviews like this, overall brand analytics per country are visible in the front-end. A brand rank per country is especially interesting for a brand’s local business representatives. Besides, as the internet implies globalization, Icecat can not resolve all views or downloads to an individual country. Some e-commerce users are international. And some individual data consumers browse anonymously.

Further, Icecat also publishes a Brand Average Review Score. This is an average of the total number of reviews. This daily updated statistic is also default available for Testseek users. Finally, a data health score is visible per brand. This brand data health score is the average of the completeness scores of all product data sheets of the respective brand’s products, ranging from main products to supplies and spare parts.