Icecat Brand Rank H1-21: Sony Tops Category Entertainment and Hobby

The next category that we would like to highlight as a part of the top 10 series is Entertainment & Hobby. In this category, the first spot belongs to Sony, a brand that registered a significant increase year on year, in particular 308%. All the other brands in the top 10 have also recorded notable growth. The whole category Entertainment and Hobby category overall grew from 51.2 million downloads to 128 million – an increase of 150%. The top 10 is completed by Microsoft, Jumbo, Ravensburger, Warner Bros, Electronic Arts, Nintendo, Ubisoft, Activision, and finally Hasbro.

Other KPIs on Brand Rank Page

While statistics per vertical is something that we keep only for overviews like this one, overall brand analytics per country are visible in the front end. A brand rank per country is especially interesting for a brand’s local business representatives. Besides, as the internet implies globalization, Icecat can not resolve all views or downloads to an individual country. Some e-commerce users are international. And some individual data consumers browse anonymously.

Furthermore, Icecat also publishes a Brand Average Review Score. This includes the total number of reviews that contribute to the score calculation. This daily updated statistic is also available for Testseek XML API users by default. Finally, the data health score is visible. The brand data health completeness score is the average of the completeness scores of all product data sheets of a brand’s products, ranging from main products to supplies and spare parts. Again, brand editors can see the color changing of completeness.