Hasbro expands its regional above-the-fold content collaboration with Icecat

Hasbro has expanded its collaboration with Icecat by extending the regional availability of its above-the-fold product content across more European markets. While this content was already available in selected countries, the collaboration now covers additional regions, giving Hasbro’s channel partners broader access.

Through Icecat, Hasbro partners gain access to a comprehensive set of above-the-fold product content, ready to be used on product pages, webshops, and marketplaces.

🌍 Countries covered by the regional rollout

Hasbro’s regional above-the-fold content is now available in the following countries:

The Netherlands, Belgium, Luxembourg
Denmark, Sweden, Norway, Finland
Italy, Greece, France, Turkey
United Kingdom, Germany, Austria, Switzerland
Spain, Portugal, Poland, Czech Republic

🚀 What does above-the-fold content mean at Icecat?

Above-the-fold content refers to the product information immediately visible when a shopper lands on a product page—before any scrolling. This is the most important area of the page for product discovery, engagement, and conversion.

For Hasbro, the above-the-fold content made available via Icecat includes:

• Product titles
• Images
• Product descriptions
• User manuals
• Standardized specifications
• Video

Icecat centrally manages, validates, and structures all content, allowing retailers and e-commerce partners to integrate consistent, reliable product information across their digital channels.

🤝 Benefits for Hasbro partners

• ✔️ Free access to official Hasbro product content
• ✔️ Consistent content across multiple countries and sales channels
• ✔️ Faster time-to-market for new products
• ✔️ Improved product visibility and conversion
• ✔️ One centralized content source via Icecat

Hasbro partners that are not yet using Icecat can create a free Icecat account to access and use this content at no cost. There are no license or usage fees associated with accessing Hasbro product content through the Icecat platform.

📥 Accessing the content

Hasbro partners can access the content through Icecat using:

• XML / JSON data feeds
• Icecat Live
• Integrations with PIM and e-commerce platforms

Once registered, the content is immediately available within the Icecat platform.

Building better product pages together

With this regional expansion, Icecat continues to help brands and retailers scale high-quality product content internationally. Through Icecat, more than 150 toy brands make their product content available free of charge to retailers and channel partners.

Together, Hasbro and Icecat help retailers build consistent, high-quality, and conversion-driven product pages — scalable across countries and sales channels.